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~isPartOf:"Известия Тульского государственного университета. Экономические и юридические науки"
~source:"repec"
~source:"zbw-res"
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Известия Тульского государственного университета. Экономические и юридические науки
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МЕХАНИЗМ УПРАВЛЕНИЯ ПРОДВИЖЕНИЕМ
ПОЛЯКОВА О.В.
- In:
Известия Тульского …
(
2013
)
3
,
pp. 72-81
В организации эффективной рекламной кампании важную роль играет механизм управления рекламной деятельностью. Целью данного исследования являлось изучение...
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