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~isPartOf:"Advances in marketing, customer relationship management, and e-services (AMCRMES) book series"
~subject:"Brand management"
~type_genre:"Collection of articles of several authors"
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Cases on branding strategies and product development : successes and pitfalls
Sarma, Sarmistha
(
ed.
);
Singh, Sukhvinder
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10010501316
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