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~isPartOf:"Advances in marketing, customer relationship management, and e-services (AMCRMES) book series"
~type_genre:"Case study"
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Harvard-Business-Manager : das Wissen der Besten
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International journal of product development : IJPD
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Benchmarking : an international journal ; BIJ
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Perspectives on supplier innovation : theories, concepts and empirical insights on open innovation and the integration of suppliers
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Journal of fashion marketing and management
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Knowledge perspectives of new product development : a comparative approach
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Long range planning : LRP ; international journal of strategic management
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Managing the Future Supply Chain : current concepts and solutions for reliability and robustness
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Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
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Product research : the art and science behind successful product launches
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Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
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The ROI of pricing : measuring the impact and making the business case
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The journal of business & industrial marketing
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Working paper / Technologie- und Innovationsmanagement, Technische Universität Hamburg-Harburg
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A journey through manufacturing and supply chain strategy research : a tribute to Professor Gianluca Spina
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Accounting, organizations and society : an international journal devoted to the behavioural, organizational and social aspects of accounting
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Product innovation through knowledge management and social media strategies
Goel, Alok Kumar
(
ed.
);
Singhal, Puja
(
ed.
)
-
2016
techniques for improving communication and ensuring successful
product
development
"-- …
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