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~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Marketingmanagement"
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Asia Pacific journal of marketing and logistics
Industrial marketing management : the international journal for industrial and high-tech firms
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Attributes of product advantage and choices for manufacturer-retailer formal governance : the case of new product launch
Zheng, Songyue
;
Qian, Liping
;
Yang, Pianpian
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
8
,
pp. 1761-1777
Persistent link: https://www.econbiz.de/10013391131
Saved in:
2
Executives social representation of rurality and product adaption : a case of rural markets in India
Sridhar, Guda
;
Mishra, Debiprasad
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
3
,
pp. 285-303
Persistent link: https://www.econbiz.de/10009269539
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