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~isPartOf:"Australasian marketing journal"
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Konsumentenverhalten
Innovation
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New product development
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Produktentwicklung
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Consumer behaviour
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Innovation management
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Consumer perceived brand innovativeness
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Australasian marketing journal
Journal of business research : JBR
34
The journal of product innovation management : an international publication of the Product Development & Management Association
19
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Journal of marketing
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of marketing research : JMR
10
Journal of retailing and consumer services
10
Springer Proceedings in Business and Economics
10
SpringerLink / Bücher
10
International journal of innovation management
8
International journal of technology marketing : IJTMkt
8
Research policy : policy, management and economic studies of science, technology and innovation
7
Springer eBook Collection
7
Technological forecasting & social change : an international journal
7
International journal of product development : IJPD
6
Journal of international consumer marketing
6
Journal of strategic marketing
6
Cogent business & management
5
European journal of innovation management : EJIM
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of marketing management : MM
5
Journal of the Academy of Marketing Science
5
Marketing intelligence & planning
5
Marketing letters : a journal of research in marketing
5
The journal of brand management : an international journal
5
Asia Pacific journal of marketing and logistics
4
International journal of innovation and technology management
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of food products marketing
4
Journal of marketing theory and practice
4
Research
4
The journal of consumer marketing
4
The journal of product & brand management
4
European journal of innovation management
3
European journal of marketing
3
Folia oeconomica Stetinensia : FOS
3
Harvard business review : HBR
3
IEEE transactions on engineering management : EM
3
International journal of product lifecycle management : IJPLM
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A model and empirical test of evolving consumer perceived brand innovativeness and its two-way relationship with consumer perceived product innovativeness
Shams, Rahil
;
Brown, Mark
;
Alpert, Frank
- In:
Australasian marketing journal
28
(
2020
)
4
,
pp. 171-180
Persistent link: https://www.econbiz.de/10012429448
Saved in:
2
Vicarious innovativeness or vicarious learning : the role of existing vicarious innovativeness in new product purchase intentions
Chao, Chih-Wei
;
Reid, Mike
;
Hung, Yu-Chen
- In:
Australasian marketing journal
24
(
2016
)
1
,
pp. 87-92
Persistent link: https://www.econbiz.de/10011484686
Saved in:
3
Consumer innovativeness influence on really new product adoption
Chao, Chih-Wei
;
Reid, Mike
;
Mavondo, Felix T.
- In:
Australasian marketing journal
20
(
2012
)
3
,
pp. 211-217
Persistent link: https://www.econbiz.de/10009624304
Saved in:
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