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Partial least squares
structural
equation
modeling
-based discrete choice modeling: an illustration in modeling retailer choice
Hair, Joseph F.
;
Ringle, Christian M.
;
Gudergan, …
- In:
Business Research
12
(
2019
)
1
,
pp. 115-142
partial least squares
structural
equation
modeling
(PLS-SEM) for the analysis of stated preference data generated through …
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