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Industrial marketing management : the international journal for industrial and high-tech firms
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SpringerLink / Bücher
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International journal of production economics
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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From knowledge management to strategic competence : measuring technological, market and organisational innovation
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Bringing new high-technology products to market : six perils awaiting marketers
Dhebar, Anirudh
- In:
Business horizons
59
(
2016
)
6
,
pp. 73-722
Persistent link: https://www.econbiz.de/10011609862
Saved in:
2
Dual branding strategy for a successful new product launch in China
Pong Yuen Lam
;
Chan, Annie
;
Gopaoco, Hannie
;
Oh, Kevin
; …
- In:
Business horizons
56
(
2013
)
5
,
pp. 583-589
Persistent link: https://www.econbiz.de/10010125840
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