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~subject:"Relationship marketing"
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Relationship marketing
Strategic management
101
Strategisches Management
101
USA
82
United States
72
Beziehungsmarketing
69
Consumer behaviour
59
Konsumentenverhalten
59
Innovation
56
Innovation management
56
Innovationsmanagement
56
Corporate Social Responsibility
55
Corporate social responsibility
55
Führungskräfte
54
Managers
54
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52
Business ethics
52
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Unternehmensethik
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51
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51
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49
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49
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48
Marketingmanagement
48
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48
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46
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46
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40
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40
Human Resource Management
37
Personalmanagement
37
Risikomanagement
37
Risk management
37
Management
35
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33
Internet marketing
31
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31
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30
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Pitt, Leyland F.
4
Berthon, Pierre R.
3
Campbell, Colin L.
3
Watson, Richard T.
3
Berman, Barry
2
Berry, Leonard L.
2
Eisingerich, Andreas B
2
Ferraro, Carla
2
Ford, Robert C.
2
Haenlein, Michael
2
Jap, Sandy D.
2
Jelinek, Ronald
2
Mavrommatis, Alexis
2
Plangger, Kirk
2
Sands, Sean
2
Sheehan, Norman T.
2
Abratt, Russell
1
Atilla, E. Asuman
1
Bal, Anjali S.
1
Bendixen, Michael
1
Bettencourt, Lance A.
1
Bitner, Mary Jo
1
Blocker, Christopher P.
1
Boon, Edward
1
Breazeale, Michael
1
Brito, Eliane P. Z.
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Cabiddu, Francesca
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Chen, Houn-Gee
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Chi, Youngsuk
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Ciechanowski, Leon
1
Collier, David A.
1
Contreras Ramírez, Germán
1
Couto, João Pedro Almeida
1
Cullinane, Joe
1
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Business horizons
Journal of business research : JBR
626
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
398
International journal of hospitality management
280
SpringerLink / Bücher
256
The journal of services marketing
225
The journal of business & industrial marketing
193
The service industries journal
184
Journal of the Academy of Marketing Science
165
Journal of strategic marketing
161
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of service research : JSR
117
Journal of travel and tourism marketing
115
Journal of hospitality marketing & management
114
The journal of product & brand management
111
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
Journal of service management
106
Journal of retailing
103
Gabler Edition Wissenschaft
102
The journal of brand management : an international journal
101
Cogent business & management
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Psychology & marketing
99
Marketing intelligence & planning
98
European journal of marketing : EJM
95
Services marketing quarterly
90
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Springer eBook Collection / Business and Economics
69
International journal of retail & distribution management
68
European journal of operational research : EJOR
67
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ECONIS (ZBW)
69
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1
Exploring the changing role of brand archetypes in customer-brand relationships : why try to be a hero when your brand can be more?
Merlo, Omar
;
Eisingerich, Andreas B
;
Gillingwater, Richard
- In:
Business horizons
66
(
2023
)
5
,
pp. 615-629
Persistent link: https://www.econbiz.de/10014382987
Saved in:
2
Triadic relationships in healthcare
Atilla, E. Asuman
;
Steward, Michelle
;
Wu, Zhaohui
; …
- In:
Business horizons
61
(
2018
)
2
,
pp. 221-228
Persistent link: https://www.econbiz.de/10011809056
Saved in:
3
Building a competitive advantage based on transparency : when and why does transparency matter for corporate social responsibility?
Liu, Yeyi
;
Heinberg, Martin
;
Huang, Xuan
;
Eisingerich, …
- In:
Business horizons
66
(
2023
)
4
,
pp. 517-527
Persistent link: https://www.econbiz.de/10014333502
Saved in:
4
How small service failures drive customer defection : introducing the concept of microfailures
Sands, Sean
;
Campbell, Colin L.
;
Shedd, Lois
;
Ferraro, Carla
- In:
Business horizons
63
(
2020
)
4
,
pp. 573-584
Persistent link: https://www.econbiz.de/10012287580
Saved in:
5
Loyalty or lethargy? : keeping sellers committed, not entrenched
Jelinek, Ronald
- In:
Business horizons
64
(
2021
)
1
,
pp. 61-71
Persistent link: https://www.econbiz.de/10012494566
Saved in:
6
Circle mapping your firm's growth strategy
Bruni-Bossio, Vincent
;
Sheehan, Norman T.
;
Willness, …
- In:
Business horizons
61
(
2018
)
2
,
pp. 285-296
Persistent link: https://www.econbiz.de/10011809172
Saved in:
7
From data to action : how marketers can leverage AI
Campbell, Colin L.
;
Sands, Sean
;
Ferraro, Carla
;
Tsao, …
- In:
Business horizons
63
(
2020
)
2
,
pp. 227-243
Persistent link: https://www.econbiz.de/10012172056
Saved in:
8
Timeliness, transparency, and trust : a framework for managing online customer complaints
Stevens, Jennifer L.
;
Spaid, Brian I.
;
Breazeale, Michael
; …
- In:
Business horizons
61
(
2018
)
3
,
pp. 375-384
Persistent link: https://www.econbiz.de/10011866294
Saved in:
9
The differential treatment of women during service recovery : how perceived social power affects consumers' postfailure compensation
Cummings, Krista Hill
;
Seitchik, Allison E.
- In:
Business horizons
63
(
2020
)
5
,
pp. 647-658
Persistent link: https://www.econbiz.de/10012301448
Saved in:
10
The friend or foe fallacy : why your best customers may not need your friendship
Dalsace, Frédéric
;
Jap, Sandy D.
- In:
Business horizons
60
(
2017
)
4
,
pp. 483-493
Persistent link: https://www.econbiz.de/10011707738
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