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Beziehungsmarketing
69
Relationship marketing
69
Consumer behaviour
31
Konsumentenverhalten
31
Social Web
19
Social web
19
Marketing management
14
Marketingmanagement
14
Internet marketing
13
Online-Marketing
13
Brand management
12
Markenführung
12
Customer satisfaction
10
Kundenzufriedenheit
10
Social media
10
Customer value
8
Kundenwert
8
Betriebliche Wertschöpfung
7
Brand
7
Customer integration
7
Kundenintegration
7
Value creation
7
Beschwerdemanagement
6
Brand image
6
Complaint management
6
Dienstleistungsqualität
6
Markenimage
6
Service quality
6
Customer experience
5
E-commerce
5
Electronic Commerce
5
Lieferantenmanagement
5
Markenartikel
5
Supplier relationship management
5
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4
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4
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4
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Pitt, Leyland F.
4
Berthon, Pierre R.
3
Campbell, Colin L.
3
Watson, Richard T.
3
Berman, Barry
2
Berry, Leonard L.
2
Eisingerich, Andreas B
2
Ferraro, Carla
2
Ford, Robert C.
2
Haenlein, Michael
2
Jap, Sandy D.
2
Jelinek, Ronald
2
Mavrommatis, Alexis
2
Plangger, Kirk
2
Sands, Sean
2
Sheehan, Norman T.
2
Abratt, Russell
1
Atilla, E. Asuman
1
Bal, Anjali S.
1
Bendixen, Michael
1
Bettencourt, Lance A.
1
Bitner, Mary Jo
1
Blocker, Christopher P.
1
Boon, Edward
1
Breazeale, Michael
1
Brito, Eliane P. Z.
1
Brohman, M. Kathryn
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Brown, Stephen Walter
1
Brown, Terrence E.
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Bruni-Bossio, Vince
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Bruni-Bossio, Vincent
1
Cabiddu, Francesca
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Cao, Jia Jocelyn
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Chi, Youngsuk
1
Chylinski, Mathew
1
Ciechanowski, Leon
1
Collier, David A.
1
Contreras Ramírez, Germán
1
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Business horizons
Journal of business research : JBR
636
Journal of retailing and consumer services
589
Industrial marketing management : the international journal for industrial and high-tech firms
399
International journal of hospitality management
282
SpringerLink / Bücher
256
The journal of services marketing
229
The journal of business & industrial marketing
193
The service industries journal
186
Journal of the Academy of Marketing Science
166
Journal of strategic marketing
163
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
121
Journal of service research : JSR
120
Journal of hospitality marketing & management
119
Journal of travel and tourism marketing
117
The journal of product & brand management
111
Asia Pacific journal of marketing and logistics
109
Tourism management : research, policies, practice
109
Journal of service management
108
Journal of retailing
104
Psychology & marketing
103
Gabler Edition Wissenschaft
102
The journal of brand management : an international journal
101
Cogent business & management
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
90
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
84
Service business
82
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
International journal of retail & distribution management
69
Springer eBook Collection / Business and Economics
69
European journal of operational research : EJOR
68
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ECONIS (ZBW)
70
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1
Building a competitive advantage based on transparency : when and why does transparency matter for corporate social responsibility?
Liu, Yeyi
;
Heinberg, Martin
;
Huang, Xuan
;
Eisingerich, …
- In:
Business horizons
66
(
2023
)
4
,
pp. 517-527
Persistent link: https://www.econbiz.de/10014333502
Saved in:
2
Exploring the changing role of brand archetypes in customer-brand relationships : why try to be a hero when your brand can be more?
Merlo, Omar
;
Eisingerich, Andreas B
;
Gillingwater, Richard
- In:
Business horizons
66
(
2023
)
5
,
pp. 615-629
Persistent link: https://www.econbiz.de/10014382987
Saved in:
3
From data to action : how marketers can leverage AI
Campbell, Colin L.
;
Sands, Sean
;
Ferraro, Carla
;
Tsao, …
- In:
Business horizons
63
(
2020
)
2
,
pp. 227-243
Persistent link: https://www.econbiz.de/10012172056
Saved in:
4
Embracing falsity through the metaverse : the case of synthetic customer experiences
Papez, Maja Golf
;
Heller, Jonas
;
Hilken, Tim
; …
- In:
Business horizons
65
(
2022
)
6
,
pp. 739-749
Persistent link: https://www.econbiz.de/10013438536
Saved in:
5
In bot we trust : a new methodology of chatbot performance measures
Przegalińska, Aleksandra K.
;
Ciechanowski, Leon
; …
- In:
Business horizons
62
(
2019
)
6
,
pp. 785-797
Persistent link: https://www.econbiz.de/10012129196
Saved in:
6
Delivering a superior
customer
experience
in solutions delivery processes : seven factors for success
Kumar, Ajith
;
Steward, Michelle D.
;
Morgan, Felicia N.
- In:
Business horizons
61
(
2018
)
5
,
pp. 775-782
Persistent link: https://www.econbiz.de/10011922259
Saved in:
7
Loyalty or lethargy? : keeping sellers committed, not entrenched
Jelinek, Ronald
- In:
Business horizons
64
(
2021
)
1
,
pp. 61-71
Persistent link: https://www.econbiz.de/10012494566
Saved in:
8
Managing your most loyal customer relationships
Larson, John A.
;
Jaworski, Bernard J.
;
Larson, Jack
- In:
Business horizons
64
(
2021
)
1
,
pp. 141-147
Persistent link: https://www.econbiz.de/10012494576
Saved in:
9
How small service failures drive customer defection : introducing the concept of microfailures
Sands, Sean
;
Campbell, Colin L.
;
Shedd, Lois
;
Ferraro, Carla
- In:
Business horizons
63
(
2020
)
4
,
pp. 573-584
Persistent link: https://www.econbiz.de/10012287580
Saved in:
10
The differential treatment of women during service recovery : how perceived social power affects consumers' postfailure compensation
Cummings, Krista Hill
;
Seitchik, Allison E.
- In:
Business horizons
63
(
2020
)
5
,
pp. 647-658
Persistent link: https://www.econbiz.de/10012301448
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