Shandy, Venny Mellandhia; Mulyana, Asep; Harsanto, Budi - In: Cogent business & management 10 (2023) 2, pp. 1-15
This study examines the effect of social media richness on business performance, mediated by brand equity. The study …. Furthermore, social media richness influences business performance by facilitating information-sharing activities and providing a … platform for consumers to engage in transactions, ultimately leading to improved business performance. Additionally, brand …