Park, Hong Y.; Chang, Hyejung; Park, Yong-Seung - In: Cogent business & management 2 (2015), pp. 1-19
them ever since knowledge has emerged as the leading source of firms’ competitive advantages. New product development … new product development. The Dow Chemical Company is known as one of the leading innovative firms in the world. We believe … that this case enriches research on knowledge creation and new product development although it has limitations in …