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~isPartOf:"Competitive strategic management"
~person:"Kotler, Philip"
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Kotler, Philip
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Competitive strategic management
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Does marketing need reform? : fresh perspectives on the future
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Sunrise ... sunset : challenging the myth of industrial obsolescence
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The development of marketing theory and its philosophical underpinnings
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eCRM - Electronic Customer Relationship Management : Management der Kundenbeziehungen im Internet-Zeitalter
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Marketing strategy and the science of warfare
Kotler, Philip
- In:
Competitive strategic management
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(pp. 94-133)
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1984
Persistent link: https://www.econbiz.de/10001259477
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