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~isPartOf:"Corporate brand and corporate reputation"
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Search: subject:"Management"
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Brand management
13
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13
Corporate reputation
8
Firmenimage
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Unternehmenskultur
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Hatch, Mary Jo
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Corporate brand and corporate reputation
Corporate social responsibility
41
Strategic information systems ; Vol. 2
38
H. Igor Ansoff ; Vol. 2
32
International management of research and development
30
International HRM: the MNE perspective
26
Investment performance measurement : evaluating and presenting results
26
An Elgar reference collection
25
Leading organizations : perspectives for a new era
25
Strategic information systems ; Vol. 3
25
Business ethics and strategy ; Vol. 1
22
Relational and functional integration
22
Critical perspectives on business and management
21
The merger and acquisition process
20
Accounting theory ; Vol. 2
19
Change management ; Vol. 3
19
HRM defined and in organizational context
18
Managing learning and knowledge
18
Michael Porter ; Vol. 1
18
Michael Porter ; Vol. 2
18
Operational integration
18
The international library of critical writings in economics
18
Discovering leadership
17
H. Igor Ansoff ; Vol. 1
17
Marketing strategy processes and tools
17
Marketing-mix strategies - product strategy and promotion strategy
17
Measuring and managing brands
17
Mergers and acquisitions
17
Integration, governance and performance
16
Strategy, structure and leadership
16
Business ethics and strategy ; Vol. 2
15
Change management ; Vol. 2
15
Chris Argyris : critical evaluations in business and management
15
Cross-national comparative human resource management
15
Strategy and globalization ; Vol. 3
15
Diversification and growth of the firm
14
International marketing ; Vol. 3
14
Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
14
Sage library in business & management
14
Brand management ; Vol. 2
13
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Living the brand at Airtours Holidays : making the connection between brand, culture and employee satisfaction
Bungay Stanier, Michael
-
2009
Persistent link: https://www.econbiz.de/10003785206
Saved in:
2
Relationship approach to marketing in service contexts : the marketing and organizational behavior interface
Grönroos, Christian
-
2009
Persistent link: https://www.econbiz.de/10003785142
Saved in:
3
Brand-building : finding the touchpoints that count
Hogan, Suzanne
;
Almquist, Eric
;
Glynn, Simon E.
-
2009
Persistent link: https://www.econbiz.de/10003785150
Saved in:
4
The storytelling organization : a study of story performance in an office-supply firm
Boje, David M.
-
2009
Persistent link: https://www.econbiz.de/10003785200
Saved in:
5
Strategic corporate social responsibility as global brand insurance
Werther, William B.
;
Chandler, David
-
2009
Persistent link: https://www.econbiz.de/10003785229
Saved in:
6
Creating the living brand
Bendapudi, Neeli
;
Bendapudi, Venkat
-
2009
Persistent link: https://www.econbiz.de/10003785157
Saved in:
7
Strategy retold : toward a narrative view of strategic discourse
Barry, David
;
Elmes, Michael
-
2009
Persistent link: https://www.econbiz.de/10003785167
Saved in:
8
Brand benefits : how cause related marketing impacts on brand equity, consumer behaviour and the bottom line
2009
Persistent link: https://www.econbiz.de/10003785225
Saved in:
9
Are the strategic stars aligned for your corporate brand?
Hatch, Mary Jo
;
Schultz, Majken
-
2009
Persistent link: https://www.econbiz.de/10003785028
Saved in:
10
Would a brand smell any sweeter by a corporate name?
De Chernatony, Leslie
-
2009
Persistent link: https://www.econbiz.de/10003785034
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