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~isPartOf:"Creativity and innovation management"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Kohtamäki, Marko"
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Bundling strategy
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Kohtamäki, Marko
Di Benedetto, C. Anthony
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Creativity and innovation management
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
7
Technovation : the international journal of technological innovation, entrepreneurship and technology management
3
IMMGT-D-21-00406
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ECONIS (ZBW)
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Learning in strategic alliances : reviewing the literature streams and crafting the agenda for future research
Kohtamäki, Marko
;
Rabetino, Rodrigo
;
Huikkola, Tuomas
- In:
Industrial marketing management : the international …
110
(
2023
),
pp. 68-84
Persistent link: https://www.econbiz.de/10014306702
Saved in:
2
Managing digital servitization toward smart solutions : framing the connections between technologies, business models, and ecosystems
Kohtamäki, Marko
;
Rabetino, Rodrigo
;
Parida, Vinit
; …
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 253-267
Persistent link: https://www.econbiz.de/10013494054
Saved in:
3
How to convert digital offerings into revenue enhancement : conceptualizing business model dynamics through explorative case studies
Gebauer, Heiko
;
Arzt, Alexander
;
Kohtamäki, Marko
; …
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 429-441
Persistent link: https://www.econbiz.de/10012422297
Saved in:
4
Developing the concept of life-cycle service offering
Rabetino, Rodrigo
;
Kohtamäki, Marko
;
Lehtonen, Heini
; …
- In:
Industrial marketing management : the international …
49
(
2015
),
pp. 53-66
Persistent link: https://www.econbiz.de/10011373947
Saved in:
5
Theory and practice of value co-creation in B2B systems
Kohtamäki, Marko
;
Rajala, Risto
- In:
Industrial marketing management : the international …
56
(
2016
),
pp. 4-13
Persistent link: https://www.econbiz.de/10011531217
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