Graciá, Verónica Baena - In: Cuadernos de Gestión 10 (2010) 02, pp. 43-66
Many works have analyzed franchising and identified the major research lines regarding the scientific works published until that moment (Elango and Fried, 1997; Díez de Castro and Rondán, 2004). The present paper tries to follow this process. Moreover, it is identified the theories used by...