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~isPartOf:"DLSU business & economics review"
~subject:"Marketing management"
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DLSU business & economics review
Industrial marketing management : the international journal for industrial and high-tech firms
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From knowledge management to strategic competence : measuring technological, market and organisational innovation
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Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
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Acculturative products uniqueness antecedence for successful marketing performance
Sugiyarti, Gita
;
Ferdinand, Augusty Tae
;
Nurchayati, Tatiek
- In:
DLSU business & economics review
28
(
2018
)
1
,
pp. 86-96
Persistent link: https://www.econbiz.de/10012263889
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2
Market sensing capability and product innovation advantages in emerging markets : the case of market entry quality and marketing performance of batik industry in Indonesia
Sugiyart, Gita
;
Ardyan, Elia
- In:
DLSU business & economics review
27
(
2017/2018
)
1
,
pp. 175-189
Persistent link: https://www.econbiz.de/10011948538
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