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~isPartOf:"Die Betriebswirtschaft : DBW"
~subject:"Advertising"
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Werbung im Spannungsfeld zwischen Betriebswirtschaftslehre und Verhaltenswissenschaften
Berndt, Ralph
- In:
Die Betriebswirtschaft : DBW
51
(
1991
)
6
,
pp. 801-811
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