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~isPartOf:"Diversity, Technology, and Innovation for Operational Competitiveness: Proceedings of the 2013 International Conference on Technology Innovation and Industrial Management"
~subject:"Brand image"
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Brand image
Structural equation modeling (SEM)
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E-commerce
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E-service quality
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Electronic word-of-mouth (eWOM)
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Expectancy disconfirmation theory (EDT)
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Measurement
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Online purchase
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Structural Equation Modeling (SEM)
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cloud services
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innovation diffusion
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media richness
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Diversity, Technology, and Innovation for Operational Competitiveness: Proceedings of the 2013 International Conference on Technology Innovation and Industrial Management
Journal of business research : JBR
3
Journal of promotion management : JPM
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Tourism analysis : an interdisciplinary tourism & hospitality journal
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of travel and tourism marketing
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Psychology & marketing
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The journal of product & brand management
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Administrative Sciences : open access journal
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Amfiteatru economic : an economic and business research periodical
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Australian journal of management
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Central European business review : CEBR
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Future Business Journal
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Human resource management
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International journal of management, economics and social sciences : IJMESS
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International journal of wine business research
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Journal of business ethics : JOBE
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Journal of economics and business research
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Journal of international consumer marketing
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Journal of international food & agribusiness marketing : JIFAM
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Journal of marketing analytics : JMA
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
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Journal of retailing and consumer services
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Managing service quality : MSQ ; an international journal
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Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
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Review of international business and strategy
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Electronic Word-of-Mouth: The Moderating Roles of Product Involvement and Brand Image
Lin, Chinho
;
Wu, Yi-Shuang
;
Chen, Jeng-Chung Victor
-
ToKnowPress
demographics and Internet using experience. A
structural
equation
modeling
(SEM) is used to assess the relationships of the …
Persistent link: https://www.econbiz.de/10010737554
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