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~isPartOf:"Europäische Hochschulschriften / 5"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
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Europäische Hochschulschriften / 5
Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
347
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1
Leading the transition to multi-sided platforms (MSPs) in a B2B context : the case of a recycling SME
Budde, Lukas
;
Hänggi, Roman
;
Laglia, Leonardo
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 106-119
Persistent link: https://www.econbiz.de/10014456184
Saved in:
2
The influence of marketing exploitation and exploration on business-to-business small and medium-sized enterprises' pioneering orientation
Liu, Gordon
;
Chen, Yantai
;
Ko, Wai Wai
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 131-147
Persistent link: https://www.econbiz.de/10014530207
Saved in:
3
B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
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4
Culturally diverse teams and inter-organizational knowledge sharing behavior : the role of perceived morality and relationship orientation
Nguyen Tuyet-Mai
;
Sharma, Piyush
;
Kingshott, Russel
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 120-129
Persistent link: https://www.econbiz.de/10014456186
Saved in:
5
B2B green marketing strategies for European firms : implications for people, planet and profit
Tzanidis, Theofilos
;
Magni, Domitilla
;
Scuotto, Veronika
; …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 481-492
Persistent link: https://www.econbiz.de/10014531637
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6
Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna
;
Mero, Joel
;
Munnukka, Juha
;
Zimmer, Marcus
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
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7
The impact of dynamic capabilities in disrupted supply chains : the role of turbulence and dependence
Kalubanga, Matthew
;
Gudergan, Siegfried
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 154-169
Persistent link: https://www.econbiz.de/10013255694
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8
Building a commercialization capability : a dynamic capability view
Munoz-Penas, Juan
;
Clarke, Ann Højbjerg
;
Rostgaard …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 344-355
Persistent link: https://www.econbiz.de/10014531345
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9
Fairness-concerned greening and pricing strategies under competitions and different channel leaderships
Singh, Satender Pal
;
Adhikari, Arnab
;
Jha, Ashish Kumar
; …
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 484-509
Persistent link: https://www.econbiz.de/10014455353
Saved in:
10
Only senior managers lead business model innovation, or do they? : levels of
management
and dynamic capability deployment
Funke, Andrea (Wischmeyer)
;
Wilden, Ralf
;
Gudergan, …
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 181-195
Persistent link: https://www.econbiz.de/10014433445
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