Mostafa, Rania Badr; Kasamani, Tamara - In: European Journal of Marketing 56 (2021) 6, pp. 1748-1771
Purpose: Artificial intelligence chatbots are shifting the nature of online services by revolutionizing the interactions of service providers with consumers. Thus, this study aims to explore the antecedents (e.g. compatibility, perceived ease of use, performance expectancy and social influence)...