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~isPartOf:"European journal of innovation management : EJIM"
~person:"Gill, Tripat"
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Gill, Tripat
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European journal of innovation management : EJIM
GfK marketing intelligence review : Marketingforschung für die Praxis
1
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How rumors and preannouncements foster curiosity toward products
Sääksjärvi, Maria
;
Gill, Tripat
;
Hultink, Erik J.
- In:
European journal of innovation management : EJIM
20
(
2017
)
3
,
pp. 350-371
Persistent link: https://www.econbiz.de/10011746203
Saved in:
2
Feature fit : the role of congruence and complementarity when adding versus deleting features from products
Gattol, Valentin
;
Sääksjärvi, Maria
;
Gill, Tripat
; …
- In:
European journal of innovation management : EJIM
19
(
2016
)
4
,
pp. 589-607
Persistent link: https://www.econbiz.de/10011603611
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