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~isPartOf:"European journal of innovation management : EJIM"
~person:"Hultink, Erik J."
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Ambiguity
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Ankündigungseffekt
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Announcement effect
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Curiosity
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New product development
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Newness
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Preannouncements
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Produktentwicklung
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Hultink, Erik J.
Sääksjärvi, Maria
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De Jong, Jeroen P. J.
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European journal of innovation management : EJIM
The journal of product innovation management : an international publication of the Product Development & Management Association
10
ERIM report series research in management
2
Working papers / Centre for Market driven Innovations : WP
2
IEEE transactions on engineering management : EM
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of market research : JMRS ; the journal of the Market Research Society
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Journal of international marketing
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Research technology management : RTM
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The PDMA handbook of new product development
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How rumors and preannouncements foster curiosity toward products
Sääksjärvi, Maria
;
Gill, Tripat
;
Hultink, Erik J.
- In:
European journal of innovation management : EJIM
20
(
2017
)
3
,
pp. 350-371
Persistent link: https://www.econbiz.de/10011746203
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