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~isPartOf:"European journal of marketing"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
New product development
7
Produktentwicklung
7
Innovation
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Consumer behaviour
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Relationship marketing
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Atakan, S. Sinem
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European journal of marketing
Industrial marketing management : the international journal for industrial and high-tech firms
22
Journal of business research : JBR
20
The journal of business & industrial marketing
10
SpringerLink / Bücher
9
International journal of innovation management
6
Gabler Edition Wissenschaft
5
Betriebswirtschaftslehre für Technologie und Innovation
4
European journal of marketing : EJM
4
IEEE transactions on engineering management : EM
4
International journal of production economics
4
Journal of strategic marketing
4
Journal of the Academy of Marketing Science
4
The journal of product innovation management : an international publication of the Product Development & Management Association
4
Benchmarking : an international journal ; BIJ
3
Human factors and ergonomics in consumer product design : methods and techniques
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of marketing
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Journal of marketing management : MM
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Springer eBook Collection / Business and Economics
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The journal of services marketing
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essentials
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A Productivity Press book
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BestMasters
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British journal of management
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ERIM Report Series Reference
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Economic research
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European journal of innovation management
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European management journal
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Industry and innovation
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International journal of hospitality management
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International journal of innovation and technology management
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International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
2
International journal of product development : IJPD
2
International journal of production research
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International journal of services technology and management : IJSTM
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Journal of business-to-business marketing
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ECONIS (ZBW)
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Are crowdsourcing announcements signals of customer orientation? : a comparison of consumer responses to product- versus communication-related campaigns
Wen, Xiaohan
;
Atakan, S. Sinem
- In:
European journal of marketing
57
(
2023
)
5
,
pp. 1407-1441
Persistent link: https://www.econbiz.de/10014252298
Saved in:
2
Collaboration scope and product innovation in B2B markets : are there too many cooks or is it the customer who spoils the broth?
Mooi, Erik
;
Osinga, Ernst Christiaan
;
Santos, Carlos Daniel
- In:
European journal of marketing
56
(
2022
)
3
,
pp. 899-921
Persistent link: https://www.econbiz.de/10013173452
Saved in:
3
Customer brand engagement and co-production : an examination of key boundary conditions in the sharing economy
Casidy, Riza
;
Leckie, Civilai
;
Nyadzayo, Munyaradzi
; …
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2594-2621
Persistent link: https://www.econbiz.de/10013457378
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