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~isPartOf:"European journal of marketing"
~subject:"Consumer behaviour"
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Consumer behaviour
New product development
7
Produktentwicklung
7
Innovation
4
Beziehungsmarketing
3
Konsumentenverhalten
3
Relationship marketing
3
Customer integration
2
Innovation management
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Innovationsmanagement
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Affixed labeling
1
Alliance orientation
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Arbeitsgruppe
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B-to-B-Marketing
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Betriebliche Wertschöpfung
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Brand
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Brand image
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Brand management
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Branding
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Business process management
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Business-to-business marketing
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Co-production
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Collaboration diversity
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Communication
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Consumer behavior
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Crowdsourcing
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Customer behavior
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Customer brand engagement behavior
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Customer innovativeness
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Customer orientation
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Customer satisfaction
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Deutschland
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Digitale Plattform
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Eco-label
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Atakan, S. Sinem
1
Casidy, Riza
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Hsu, Yun-Hsuan
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Johnson, Lester W.
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Ku, Hsuan-Hsuan
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Leckie, Civilai
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European journal of marketing
Journal of business research : JBR
34
The journal of product innovation management : an international publication of the Product Development & Management Association
19
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Journal of marketing
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of marketing research : JMR
10
Journal of retailing and consumer services
10
Springer Proceedings in Business and Economics
10
SpringerLink / Bücher
10
International journal of innovation management
8
International journal of technology marketing : IJTMkt
8
Research policy : policy, management and economic studies of science, technology and innovation
7
Springer eBook Collection
7
Technological forecasting & social change : an international journal
7
International journal of product development : IJPD
6
Journal of international consumer marketing
6
Journal of strategic marketing
6
Cogent business & management
5
European journal of innovation management : EJIM
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of marketing management : MM
5
Journal of the Academy of Marketing Science
5
Marketing intelligence & planning
5
Marketing letters : a journal of research in marketing
5
The journal of brand management : an international journal
5
The journal of product & brand management
5
Asia Pacific journal of marketing and logistics
4
International journal of innovation and technology management
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of food products marketing
4
Journal of marketing theory and practice
4
Research
4
The journal of consumer marketing
4
Australasian marketing journal
3
European journal of innovation management
3
Folia oeconomica Stetinensia : FOS
3
Harvard business review : HBR
3
IEEE transactions on engineering management : EM
3
International journal of product lifecycle management : IJPLM
3
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ECONIS (ZBW)
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1
Using affixed labels in persuasion : perceived product newness as a mediator
Ku, Hsuan-Hsuan
;
Hsu, Yun-Hsuan
- In:
European journal of marketing
57
(
2023
)
8
,
pp. 2142-2172
Persistent link: https://www.econbiz.de/10014342208
Saved in:
2
Are crowdsourcing announcements signals of customer orientation? : a comparison of consumer responses to product- versus communication-related campaigns
Wen, Xiaohan
;
Atakan, S. Sinem
- In:
European journal of marketing
57
(
2023
)
5
,
pp. 1407-1441
Persistent link: https://www.econbiz.de/10014252298
Saved in:
3
Customer brand engagement and co-production : an examination of key boundary conditions in the sharing economy
Casidy, Riza
;
Leckie, Civilai
;
Nyadzayo, Munyaradzi
; …
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2594-2621
Persistent link: https://www.econbiz.de/10013457378
Saved in:
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