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Schätztheorie
Structural equation modeling
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European journal of marketing
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Partial least squares as a tool for scientific inquiry : comments on Cadogan and Lee
Henseler, Jörg
;
Schuberth, Florian
- In:
European journal of marketing
57
(
2023
)
6
,
pp. 1737-1757
Persistent link: https://www.econbiz.de/10014342106
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2
Predictive model assessment and selection in composite-based modeling using PLS-SEM : extensions and guidelines for using CVPAT
Sharma, Pratyush Nidhi
;
Liengaard, Benjamin Dybro
; …
- In:
European journal of marketing
57
(
2023
)
6
,
pp. 1662-1677
Persistent link: https://www.econbiz.de/10014342089
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