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~isPartOf:"European journal of marketing : EJM"
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Print advertising
7
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7
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Chan, Hung C.
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Fetscherin, Marc
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Haddad, Kamal M.
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Lysonski, Steven
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European journal of marketing : EJM
Nachrichten für Aussenhandel : NfA ; Märkte, Trends, Geschäftschancen
101
NBER working paper series
38
Working paper / National Bureau of Economic Research, Inc.
33
NBER Working Paper
29
The journal of media economics
27
United Nations publication
27
Journal of advertising research
25
Working paper
22
Journal of business research : JBR
19
Research policy : policy, management and economic studies of science, technology and innovation
19
Journal of advertising : official publication of the American Academy of Advertising
18
Economic inquiry : journal of the Western Economic Association International
17
1999/2000: Country reviews
15
CESifo working papers
15
International journal of advertising : the quarterly review of marketing communications
15
JMM : the international journal on media management
15
SpringerLink / Bücher
15
Journal of political economy
14
Organization : the critical journal of organization, theory and society
14
Perspektiven für die Publikumszeitschrift : mit 31 Tabellen
14
The American economic review
14
Econometric Institute research papers
13
International journal of hospitality management
13
Critical perspectives on accounting : an international journal for social and organizational accountability
12
Journal of advertising
12
Journal of business ethics : JOBE
12
Journal of current issues and research in advertising : JCIRA
12
The American economist : journal of Omnicron Delta Epsilon, the International Honor Society in Economics
12
World economic and financial surveys
12
Applied economics letters
11
Discussion paper series / IZA
11
Jahrbuch der Absatz- und Verbrauchsforschung
11
Journal of marketing communications
11
RatSWD working paper series
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Discussion paper / Centre for Economic Policy Research
10
Publizistik : Vierteljahreshefte für Kommunikationsforschung
10
The journal of economic perspectives : EP ; a journal of the American Economic Association
10
Applied economics
9
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ECONIS (ZBW)
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1
To what extent do articles published in other than "top journals" have impact on marketing?
Haddad, Kamal M.
;
Singh, Gangaram
;
Sciglimpaglia, Donald
; …
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 271-287
Persistent link: https://www.econbiz.de/10010344080
Saved in:
2
Manoeuvring towards research decline : the RAE and the decline of Britain's international research standing
Saunders, John A.
;
Wong, Veronica
- In:
European journal of marketing : EJM
45
(
2011
)
4
,
pp. 484-512
Persistent link: https://www.econbiz.de/10009010643
Saved in:
3
Female role stereotypes in print advertising : identifying associations with magazine and product categories
Plakoyiannaki, Emmanuella
;
Zotos, Yorgos
- In:
European journal of marketing : EJM
43
(
2009
)
11/12
,
pp. 1411-1434
Persistent link: https://www.econbiz.de/10009525784
Saved in:
4
Multichannel advertising : does print advertising affect search engine advertising?
Olbrich, Rainer
;
Schultz, Carsten D.
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1731-1756
Persistent link: https://www.econbiz.de/10010429764
Saved in:
5
A study of visual puffery in fragrance advertising : is the message sent stronger than the actual scent?
Toncar, Mark
;
Fetscherin, Marc
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 52-72
Persistent link: https://www.econbiz.de/10009514324
Saved in:
6
Preliminary investigation of the communication effects of "taboo" themes in advertising
Sabri, Ouidade
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 215-236
Persistent link: https://www.econbiz.de/10009514982
Saved in:
7
Retail trade advertising in the Leicester Journal and the Leicester Chronicle : 1855 - 71
Tudor, Beverley Ann
- In:
European journal of marketing : EJM
20
(
1986
)
9
,
pp. 41-56
Persistent link: https://www.econbiz.de/10001071331
Saved in:
8
Role portrayals in British magazine advertisements
Lysonski, Steven
- In:
European journal of marketing : EJM
19
(
1985
)
7
,
pp. 37-55
Persistent link: https://www.econbiz.de/10001071431
Saved in:
9
The information content of women's magazine advertising in the UK
Taylor, David B.
- In:
European journal of marketing : EJM
17
(
1983
)
5
,
pp. 28-32
Persistent link: https://www.econbiz.de/10001037594
Saved in:
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