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~isPartOf:"European journal of operational research : EJOR"
~subject:"OR in marketing"
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European journal of operational research : EJOR
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Modelling market dynamics of multi-brand and multi-generational products
Shi, Xiaohui
;
Pattarin Chumnumpan
- In:
European journal of operational research : EJOR
279
(
2019
)
1
,
pp. 199-210
Persistent link: https://www.econbiz.de/10012102736
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2
Why and how do branders sell new products on flash sale platforms?
Zhang, Mingyang
;
Zhang, Juliang
;
Cheng, T. C. E.
;
Hua, …
- In:
European journal of operational research : EJOR
270
(
2018
)
1
,
pp. 337-351
Persistent link: https://www.econbiz.de/10011869020
Saved in:
3
Licensing radical product innovations to speed up the diffusion
Avagyan, Vardan
;
Esteban-Bravo, Mercedes
;
Vidal-Sanz, …
- In:
European journal of operational research : EJOR
239
(
2014
)
2
,
pp. 542-555
Persistent link: https://www.econbiz.de/10010407804
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