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~isPartOf:"GfK marketing intelligence review : Marketingforschung für die Praxis"
~person:"Van Den Bulte, Christophe"
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GfK marketing intelligence review : Marketingforschung für die Praxis
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Working papers / Wharton School, University of Pennsylvania / Marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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How social networks and opinion leaders affect the adoption of new products
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Eichert, John
; …
- In:
GfK marketing intelligence review : Marketingforschung …
3
(
2011
)
1
,
pp. 16-25
Persistent link: https://www.econbiz.de/10009007734
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