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~isPartOf:"Handbook of business-to-business marketing"
~person:"Cooper, Robert G."
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Handbook of business-to-business marketing
Research technology management : RTM
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Industrial marketing management : the international journal for industrial and high-tech firms
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Research-technology management
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The journal of product innovation management : an international publication of the Product Development & Management Association
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Handbook of research on new product development
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The Stage-GateĀ® system for product innovation in B2B firms
Cooper, Robert G.
- In:
Handbook of business-to-business marketing
,
(pp. 596-624)
.
2012
Persistent link: https://www.econbiz.de/10009500112
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