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~isPartOf:"Handbook of research on new product development"
~person:"Calantone, Roger J."
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Brand management
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Markenführung
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New product development
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Open Innovation
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Open innovation
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Calantone, Roger J.
Baker, Andrew M.
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Nguyen, Hang T.
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Handbook of research on new product development
The journal of product innovation management : an international publication of the Product Development & Management Association
13
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of production research
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of the Academy of Marketing Science
2
European journal of innovation management
1
IEEE transactions on engineering management : EM
1
Information systems research : ISR
1
International marketing review
1
Journal of business logistics : JBL
1
Journal of business research : JBR
1
Journal of international marketing
1
Journal of marketing
1
Long range planning : LRP ; international journal of strategic management
1
Marketing letters : a journal of research in marketing
1
The journal of business & industrial marketing
1
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Open innovation in the brand management context
Calantone, Roger J.
;
Nguyen, Hang T.
- In:
Handbook of research on new product development
,
(pp. 250-263)
.
2019
Persistent link: https://www.econbiz.de/10012125136
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