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~isPartOf:"Harvard business review : HBR"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
USA
217
United States
217
Strategic management
154
Strategisches Management
154
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89
Leadership style
89
Organisatorischer Wandel
82
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82
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73
Innovationsmanagement
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54
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Management
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Marketingmanagement
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Relationship marketing
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Harvard business review : HBR
Journal of business research : JBR
624
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
398
International journal of hospitality management
280
SpringerLink / Bücher
258
The journal of services marketing
225
The journal of business & industrial marketing
192
The service industries journal
184
Journal of the Academy of Marketing Science
164
Journal of strategic marketing
161
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of service research : JSR
117
Journal of travel and tourism marketing
115
Journal of hospitality marketing & management
114
The journal of product & brand management
111
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
Journal of service management
106
Journal of retailing
103
Gabler Edition Wissenschaft
102
The journal of brand management : an international journal
101
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
100
Cogent business & management
99
Psychology & marketing
99
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
90
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
Springer eBook Collection / Business and Economics
69
International journal of retail & distribution management
68
European journal of operational research : EJOR
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ECONIS (ZBW)
30
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1
Knowing when to reinvent
Bertolini, Mark
;
Duncan, David
;
Waldeck, Andrew
- In:
Harvard business review : HBR
93
(
2015
)
12
,
pp. 90-101
Persistent link: https://www.econbiz.de/10011411479
Saved in:
2
The age of continuous connection : new technologies have made 24/7 customer relationships possible : it’s time to change your business model accordingly
Siggelkow, Nicolaj
;
Terwiesch, Christian
- In:
Harvard business review : HBR
97
(
2019
)
3
,
pp. 64-73
Persistent link: https://www.econbiz.de/10012017920
Saved in:
3
Competing on customer journeys
Edelman, David C.
;
Singer, Marc G.
- In:
Harvard business review : HBR
93
(
2015
)
11
,
pp. 88-100
Persistent link: https://www.econbiz.de/10011399715
Saved in:
4
Marketing in the age of Alexa : aI assistants will transform how companies and customers connect
Dawar, Niraj
;
Bendle, Neil T.
- In:
Harvard business review : HBR
96
(
2018
)
3
,
pp. 80-86
Persistent link: https://www.econbiz.de/10011879672
Saved in:
5
When you have to choose between core and new customers : an extreme sports company considers a VIP tier
Bertini, Marco
;
Tavassoli, Nader T.
- In:
Harvard business review : HBR
95
(
2017
)
5
,
pp. 143-147
Persistent link: https://www.econbiz.de/10011730477
Saved in:
6
The right way to close an operation
Freeman, Kenneth W.
- In:
Harvard business review : HBR
87
(
2009
)
5
,
pp. 45-51
Persistent link: https://www.econbiz.de/10003847435
Saved in:
7
The truth about customer experience
Rawson, Alex
;
Duncan, Ewan
;
Jones, Conor
- In:
Harvard business review : HBR
91
(
2013
)
9
,
pp. 90-98
Persistent link: https://www.econbiz.de/10009787913
Saved in:
8
When marketing is strategy
Dawar, Niraj
- In:
Harvard business review : HBR
91
(
2013
)
12
,
pp. 100-108
Persistent link: https://www.econbiz.de/10010226667
Saved in:
9
Design thinking
Brown, Tim
- In:
Harvard business review : HBR
86
(
2008
)
6
,
pp. 84-92
Persistent link: https://www.econbiz.de/10003733085
Saved in:
10
Know your customers' : "jobs to be done"
Christensen, Clayton M.
;
Hall, Taddy
;
Dillon, Karen
; …
- In:
Harvard business review : HBR
94
(
2016
)
9
,
pp. 54-62
Persistent link: https://www.econbiz.de/10011550443
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