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~isPartOf:"Harvard business review : HBR"
~subject:"Brand management"
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Brand management
USA
217
United States
217
Strategic management
154
Strategisches Management
154
Führungsstil
89
Leadership style
89
Organisatorischer Wandel
82
Organizational change
82
Innovation management
73
Innovationsmanagement
73
Führungskräfte
62
Managers
62
Leadership
54
Personalführung
54
Multinationales Unternehmen
51
Transnational corporation
51
Erfolgsfaktor
49
Human Resource Management
49
Personalmanagement
49
Success factor
49
Management
47
Corporate culture
42
Führungskräfteentwicklung
42
Leadership development
42
Unternehmenskultur
42
Competitive strategy
39
Wettbewerbsstrategie
39
Business model
34
Geschäftsmodell
34
Marketing management
34
Marketingmanagement
34
Corporate Social Responsibility
33
Corporate social responsibility
33
Beziehungsmarketing
30
Relationship marketing
30
Markenführung
29
Highly skilled workers
28
Hochqualifizierte Arbeitskräfte
28
Risikomanagement
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29
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Dev, Chekitan S.
6
Fournier, Susan
2
Ahrendts, Angela
1
Bagga, Charan K.
1
Bardhi, Fleura
1
Barwise, Patrick
1
Bharadwaj, Sundar
1
Dawar, Niraj
1
Decker, Christiane
1
Duboff, Robert
1
Eckhardt, Giana M.
1
Emrich, Oliver
1
Frampton, Jez
1
Ginsberg, Mandy
1
Granoff, Jill
1
Greyser, Stephen A.
1
Grossman, Mindy
1
Holt, Douglas B.
1
Horst, Peter
1
Huchzermeier, Arnd
1
John, Leslie K.
1
Keller, Kevin Lane
1
Kent, Muhtar
1
Kirby, Julia
1
Lee, Lara
1
Loch, Christoph H.
1
Lodish, Leonard M.
1
Luo, Xueming
1
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1
Mela, Carl F.
1
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1
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1
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1
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1
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1
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1
Raithel, Sascha
1
Reiss, Dani
1
Rodríguez Vilá, Omar
1
Schulze, Horst
1
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Harvard business review : HBR
Journal of business research : JBR
583
The journal of brand management : an international journal
552
The journal of product & brand management
386
Journal of retailing and consumer services
286
SpringerLink / Bücher
256
European journal of marketing : EJM
125
Psychology & marketing
112
Industrial marketing management : the international journal for industrial and high-tech firms
106
Asia Pacific journal of marketing and logistics
105
Journal of marketing communications
104
International journal of hospitality management
103
Marketing intelligence & planning
103
Journal of marketing management : MM
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Journal of strategic marketing
87
Journal of marketing
77
Journal of the Academy of Marketing Science
76
Springer eBook Collection
73
Journal of promotion management : innovations in planning and applied research
71
Marketing letters : a journal of research in marketing
70
Innovatives Markenmanagement
68
Journal of promotion management : JPM
67
International journal of internet marketing and advertising : IJIMA
66
Journal of fashion marketing and management
65
Journal of international consumer marketing
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
62
International journal of advertising : the review of marketing communications
61
International marketing review
61
Journal of advertising research
61
Qualitative market research : an international journal
59
Journal of global marketing
56
Cogent business & management
55
Journal of marketing management : JMM ; journal of the Academy of Marketing
55
Journal of marketing research : JMR
55
Research
55
International journal of contemporary hospitality management
53
Business horizons
52
Journal of travel and tourism marketing
52
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ECONIS (ZBW)
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1
Match group's CEO on innovating in a fast-changing industry
Ginsberg, Mandy
- In:
Harvard business review : HBR
97
(
2019
)
4
,
pp. 35-39
Persistent link: https://www.econbiz.de/10012039659
Saved in:
2
Prune the brand portfolio? : after a big merger, a global hotel company must decide whether to keep or absorb its acquired chains
Dev, Chekitan S.
- In:
Harvard business review : HBR
96
(
2018
)
2
,
pp. 145-149
Persistent link: https://www.econbiz.de/10011879604
Saved in:
3
HSN's CEO on fixing the shopping network's culture
Grossman, Mindy
- In:
Harvard business review : HBR
89
(
2011
)
12
,
pp. 43-46
Persistent link: https://www.econbiz.de/10009407962
Saved in:
4
Competing on social purpose : brands that win by tying mission to growth
Rodríguez Vilá, Omar
;
Bharadwaj, Sundar
- In:
Harvard business review : HBR
95
(
2017
)
5
,
pp. 94-101
Persistent link: https://www.econbiz.de/10011730438
Saved in:
5
Shaking things up at Coca-Cola
Kent, Muhtar
- In:
Harvard business review : HBR
89
(
2011
)
10
,
pp. 94-99
Persistent link: https://www.econbiz.de/10009349291
Saved in:
6
Learning to play in the new "share economy"
Fournier, Susan
;
Eckhardt, Giana M.
;
Bardhi, Fleura
- In:
Harvard business review : HBR
91
(
2013
)
7/8
,
pp. 125-129
Persistent link: https://www.econbiz.de/10009777915
Saved in:
7
What does your corporate brand stand for?
Greyser, Stephen A.
;
Urde, Mats
- In:
Harvard business review : HBR
97
(
2019
)
1
,
pp. 80-89
Persistent link: https://www.econbiz.de/10011980432
Saved in:
8
What Western marketers can learn from China : think content, not channels or advertising
Whitler, Kimberly A.
- In:
Harvard business review : HBR
97
(
2019
)
3
,
pp. 74-82
Persistent link: https://www.econbiz.de/10012017916
Saved in:
9
How I did it : the CEO of Canada Goose on creating a homegrown luxury brand
Reiss, Dani
- In:
Harvard business review : HBR
97
(
2019
)
5
,
pp. 37-41
Persistent link: https://www.econbiz.de/10012108263
Saved in:
10
Getting brand communities right
Fournier, Susan
;
Lee, Lara
- In:
Harvard business review : HBR
87
(
2009
)
4
,
pp. 105-111
Persistent link: https://www.econbiz.de/10003847347
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