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~isPartOf:"Harvard business review : HBR"
~subject:"Marketingmanagement"
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Marketingmanagement
USA
217
United States
217
Strategic management
154
Strategisches Management
154
Führungsstil
89
Leadership style
89
Organisatorischer Wandel
82
Organizational change
82
Innovation management
73
Innovationsmanagement
73
Führungskräfte
62
Managers
62
Leadership
54
Personalführung
54
Multinationales Unternehmen
51
Transnational corporation
51
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49
Human Resource Management
49
Personalmanagement
49
Success factor
49
Management
47
Corporate culture
42
Führungskräfteentwicklung
42
Leadership development
42
Unternehmenskultur
42
Competitive strategy
39
Wettbewerbsstrategie
39
Business model
34
Geschäftsmodell
34
Marketing management
34
Corporate Social Responsibility
33
Corporate social responsibility
33
Beziehungsmarketing
30
Relationship marketing
30
Brand management
29
Markenführung
29
Highly skilled workers
28
Hochqualifizierte Arbeitskräfte
28
Risikomanagement
28
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34
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Edelman, David C.
2
Mela, Carl F.
2
Morgan, Neil A.
2
Ahmed, Zafar U.
1
Alden, Vernon R.
1
Aral, Sinan
1
Ascarza, Eva
1
Bertini, Marco
1
Bharadwaj, Sundar
1
Birnbaum, Daniel
1
Brinker, Scott
1
Carlotti, Steve
1
Champniss, Guy
1
Comstock, Beth
1
Cooper, Brian
1
Davenport, Thomas H.
1
Dawar, Niraj
1
De Swaan Arons, Marc
1
Driest, Frank van den
1
Finkbeiner, Carl
1
Giménez, Eduardo
1
Goldstein, Daniel G.
1
Gourville, John T.
1
Grewal, Dhruv
1
Guha, Abhijit
1
Gulati, Ranjay
1
Gupta, Sunil
1
Habib, Rishad
1
Hanssens, Dominique M.
1
Hardie, Bruce G. S.
1
Hardisty, David J.
1
Heitmann, Mark
1
Herrmann, Andreas
1
Hewlin, Todd
1
Humphreys, John
1
Jacques, François M.
1
Jocz, Katherine E.
1
Johnson, Eric J.
1
Joshi, Aditya
1
Kumar, V.
1
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Harvard business review : HBR
Journal of business research : JBR
319
Industrial marketing management : the international journal for industrial and high-tech firms
243
SpringerLink / Bücher
191
Journal of strategic marketing
183
European journal of marketing : EJM
129
Journal of marketing management : MM
122
Europäische Hochschulschriften / 5
120
Journal of the Academy of Marketing Science
109
The journal of business & industrial marketing
107
Journal of marketing communications
104
Journal of marketing
97
Marketing intelligence & planning
82
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
77
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Springer eBook Collection
67
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
59
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Journal of advertising research
42
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
Springer eBook Collection / Business and Economics
41
International journal of technology marketing : IJTMkt
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
The journal of product & brand management
40
Journal of business economics : JBE
39
Harvard-Business-Manager : das Wissen der Besten
38
Marketing letters : a journal of research in marketing
37
Psychology & marketing
37
AMS review : official publication of the Academy of Marketing Science
36
Journal of business ethics : JOBE
35
Cogent business & management
34
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ECONIS (ZBW)
34
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1
How to design an AI marketing strategy : what the technology can do today : and what’s next
Davenport, Thomas H.
;
Guha, Abhijit
;
Grewal, Dhruv
- In:
Harvard business review : HBR
99
(
2021
)
4
,
pp. 42-47
Persistent link: https://www.econbiz.de/10012627556
Saved in:
2
Why you aren't getting more from your marketing AI : chances are, you haven’t asked the right questions
Ascarza, Eva
;
Ross, Michael
;
Hardie, Bruce G. S.
- In:
Harvard business review : HBR
99
(
2021
)
4
,
pp. 48-54
Persistent link: https://www.econbiz.de/10012627565
Saved in:
3
Don't buy the wrong marketing tech : instead, take these three steps
Mela, Carl F.
;
Cooper, Brian
- In:
Harvard business review : HBR
99
(
2021
)
4
,
pp. 54-59
Persistent link: https://www.econbiz.de/10012627572
Saved in:
4
Competing on customer journeys
Edelman, David C.
;
Singer, Marc G.
- In:
Harvard business review : HBR
93
(
2015
)
11
,
pp. 88-100
Persistent link: https://www.econbiz.de/10011399715
Saved in:
5
Janelle Mináe
Monáe, Janelle
(
interviewee
);
Nickisch, Curt
(
interviewer
)
- In:
Harvard business review : HBR
98
(
2020
)
5
,
pp. 152
Persistent link: https://www.econbiz.de/10012289057
Saved in:
6
Is your marketing organization ready for what's next? : a framework for aligning growth strategies and capabilities
Rodríguez-Vilá, Omar
;
Bharadwaj, Sundar
;
Morgan, Neil A.
- In:
Harvard business review : HBR
98
(
2020
)
6
,
pp. 104-113
Persistent link: https://www.econbiz.de/10012508523
Saved in:
7
T-Mobile's CEO on winning market share by trash-talking rivals
Legere, John
- In:
Harvard business review : HBR
95
(
2017
)
1
,
pp. 37-42
Persistent link: https://www.econbiz.de/10011632641
Saved in:
8
The elusive green consumer : people say they want sustainable products, but they don’t tend to buy them : here’s how to change that
White, Katherine
;
Hardisty, David J.
;
Habib, Rishad
- In:
Harvard business review : HBR
97
(
2019
)
4
,
pp. 124-133
Persistent link: https://www.econbiz.de/10012039693
Saved in:
9
When marketing is strategy
Dawar, Niraj
- In:
Harvard business review : HBR
91
(
2013
)
12
,
pp. 100-108
Persistent link: https://www.econbiz.de/10010226667
Saved in:
10
Unleashing the power of marketing
Comstock, Beth
;
Gulati, Ranjay
;
Liguori, Stephen
- In:
Harvard business review : HBR
88
(
2010
)
10
,
pp. 90-98
Persistent link: https://www.econbiz.de/10008666568
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