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~isPartOf:"IEEE transactions on engineering management : EM"
~subject:"Marketing management"
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Marketing management
New product development
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Innovation management
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72
Product design
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Produktgestaltung
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innovation management
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new product development (NPD)
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project management
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product design
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IEEE transactions on engineering management : EM
Industrial marketing management : the international journal for industrial and high-tech firms
20
Journal of business research : JBR
16
The journal of business & industrial marketing
15
International journal of innovation management
11
Journal of strategic marketing
10
SpringerLink / Bücher
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European journal of marketing : EJM
7
Journal of business-to-business marketing
6
Journal of the Academy of Marketing Science
6
The journal of product innovation management : an international publication of the Product Development & Management Association
6
Marketing intelligence & planning
5
European journal of innovation management
4
International journal of production economics
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
The journal of product & brand management
4
International journal of innovation and technology management
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International journal of technology marketing : IJTMkt
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Springer eBook Collection
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Asia Pacific journal of marketing and logistics
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Business horizons
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Cogent business & management
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DLSU business & economics review
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ERIM Report Series Reference
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Economics of innovation and new technology
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European management journal
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From knowledge management to strategic competence : measuring technological, market and organisational innovation
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Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
2
Innovation: organization & management : IOM
2
International journal of technology management : IJTM
2
International small business journal : researching entrepreneurship
2
Journal of business case studies
2
Journal of business strategy
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Journal of international marketing
2
Journal of marketing research
2
Journal of marketing research : JMR
2
Journal of marketing theory and practice
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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Management decision : MD
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Management science : journal of the Institute for Operations Research and the Management Sciences
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There's more than one perspective to take into account for successful customer integration into radical new product innovation : a framework and research agenda
Schweitzer, Fiona Maria
;
Hende, Ellis van den
;
Hultink, …
- In:
IEEE transactions on engineering management : EM
67
(
2020
)
3
,
pp. 813-829
Persistent link: https://www.econbiz.de/10012300002
Saved in:
2
Will there be disruptive innovation? : identifying profitable niche segments and product designs for small- and medium-sized companies and startups
Choi, Hyunhong
;
Ahn, Joongha
;
Woo, JongRoul
- In:
IEEE transactions on engineering management : EM
69
(
2022
)
5
,
pp. 2057-2072
Persistent link: https://www.econbiz.de/10013431078
Saved in:
3
Dynamic capability and firm performance : the role of marketing capability and operations capability
Mu, Jifeng
- In:
IEEE transactions on engineering management : EM
64
(
2017
)
4
,
pp. 554-565
Persistent link: https://www.econbiz.de/10011773271
Saved in:
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