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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of marketing for higher education"
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of marketing for higher education
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Is your industrial marketing work working? : developing a composite index of market change
Nenonen, Suvi
;
Storbacka, Kaj
;
Frethey-Bentham, Catherine
- In:
Industrial marketing management : the international …
80
(
2019
),
pp. 251-265
Persistent link: https://www.econbiz.de/10012064449
Saved in:
2
Development of a model to analyze HEI image : a case based on a private and a public university
Alcaide-Pulido, Purificación
;
Alves, Helena
; …
- In:
Journal of marketing for higher education
27
(
2017
)
2
,
pp. 162-187
Persistent link: https://www.econbiz.de/10011794813
Saved in:
3
Conceptualizing and validating organizational networking as a second-order formative construct
Thornton, Sabrina C.
;
Henneberg, Stephan
;
Naudé, Peter
- In:
Industrial marketing management : the international …
43
(
2014
)
6
,
pp. 951-966
Persistent link: https://www.econbiz.de/10010410613
Saved in:
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