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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~language:"eng"
~person:"Nenonen, Suvi"
~type_genre:"Article in journal"
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Nenonen, Suvi
Lindgreen, Adam
53
Di Benedetto, C. Anthony
46
Naudé, Peter
42
Henneberg, Stephan
40
Ivens, Björn Sven
25
Pardo, Catherine
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Industrial marketing management : the international journal for industrial and high-tech firms
European journal of marketing : EJM
4
Journal of business research : JBR
4
AMS review : official publication of the Academy of Marketing Science
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International journal of quality and service sciences
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ECONIS (ZBW)
12
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1
On the same boat but singing a different tune : coopetition between hotels and platforms close to customers
Bahar, Varqa Shamsi
;
Nenonen, Suvi
;
Starr, Richard G., Jr.
- In:
Industrial marketing management : the international …
107
(
2022
),
pp. 52-69
Persistent link: https://www.econbiz.de/10014230254
Saved in:
2
From channel integration to platform integration : capabilities required in hospitality
Bahar, Varqa Shamsi
;
Nenonen, Suvi
;
Starr, Richard G., Jr.
- In:
Industrial marketing management : the international …
94
(
2021
),
pp. 19-40
Persistent link: https://www.econbiz.de/10012513126
Saved in:
3
Collaborating to shape markets : emergent collective market work
Baker, Jonathan J.
;
Nenonen, Suvi
- In:
Industrial marketing management : the international …
85
(
2020
),
pp. 240-253
Persistent link: https://www.econbiz.de/10012212151
Saved in:
4
Crowdfunding networks : structure, dynamics and critical capabilities
Fehrer, Julia
;
Nenonen, Suvi
- In:
Industrial marketing management : the international …
88
(
2020
),
pp. 449-464
Persistent link: https://www.econbiz.de/10012285386
Saved in:
5
Don't adapt, shape! : use the crisis to shape your minimum viable system : and the wider market
Nenonen, Suvi
;
Storbacka, Kaj
- In:
Industrial marketing management : the international …
88
(
2020
),
pp. 265-271
Persistent link: https://www.econbiz.de/10012285364
Saved in:
6
Networks, ecosystems, fields, market systems? : making sense of the business environment
Möller, K. E. Kristian
;
Nenonen, Suvi
;
Storbacka, Kaj
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 380-399
Persistent link: https://www.econbiz.de/10012322102
Saved in:
7
Value propositions as market-shaping devices : a qualitative comparative analysis
Nenonen, Suvi
;
Storbacka, Kaj
;
Sklyar, Alexey
;
Frow, Pennie
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 276-290
Persistent link: https://www.econbiz.de/10012285185
Saved in:
8
Is your industrial marketing work working? : developing a composite index of market change
Nenonen, Suvi
;
Storbacka, Kaj
;
Frethey-Bentham, Catherine
- In:
Industrial marketing management : the international …
80
(
2019
),
pp. 251-265
Persistent link: https://www.econbiz.de/10012064449
Saved in:
9
Driving shareholder value with customer asset management : moving beyond customer lifetime value
Nenonen, Suvi
;
Storbacka, Kaj
- In:
Industrial marketing management : the international …
52
(
2016
),
pp. 140-150
Persistent link: https://www.econbiz.de/10011447505
Saved in:
10
Learning with the market : facilitating market innovation
Storbacka, Kaj
;
Nenonen, Suvi
- In:
Industrial marketing management : the international …
44
(
2015
),
pp. 73-82
Persistent link: https://www.econbiz.de/10010481964
Saved in:
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