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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Auh, Seigyoung"
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Auh, Seigyoung
Naudé, Peter
10
Agnihotri, Raj
7
Henneberg, Stephan
6
Plouffe, Christopher R.
6
Di Benedetto, C. Anthony
5
Wang, Xinchun
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Mu, Jifeng
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
3
Journal of the Academy of Marketing Science
3
Journal of service research : JSR
2
European journal of marketing : EJM
1
Journal of Business Research
1
Journal of business ethics : JOBE
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Journal of marketing
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Marketing Letters
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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1
Development and return on execution of product innovation capabilities : the role of organizational structure
Mengüç, Bülent
;
Auh, Seigyoung
- In:
Industrial marketing management : the international …
39
(
2010
)
5
,
pp. 820-831
Persistent link: https://www.econbiz.de/10008737502
Saved in:
2
The power of marketing within the firm : its contribution to business
performance
and the effect of power asymmetry
Auh, Seigyoung
;
Merlo, Omar
- In:
Industrial marketing management : the international …
41
(
2012
)
5
,
pp. 861-873
Persistent link: https://www.econbiz.de/10009656237
Saved in:
3
The asymmetric moderating role of market orientation on the ambidexterity-firm
performance
relationship for prospectors and defenders
Menguc, Bulent
;
Auh, Seigyoung
- In:
Industrial marketing management : the international …
37
(
2008
)
4
,
pp. 455-470
Persistent link: https://www.econbiz.de/10003733311
Saved in:
4
Performance
implications of the direct and moderating effects of centralization and formalization on customer orientation/ Seigyoung Auh; Bulent Menguc
Auh, Seigyoung
;
Menguc, Bulent
- In:
Industrial marketing management : the international …
36
(
2007
)
8
,
pp. 1022-1034
Persistent link: https://www.econbiz.de/10003555790
Saved in:
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