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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Brown, Brian P."
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Lieferantenmanagement
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Supplier relationship management
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B-to-B-Marketing
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Business-to-business marketing
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Consumer behaviour
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Brown, Brian P.
Naudé, Peter
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Henneberg, Stephan
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Ivens, Björn Sven
21
Sharma, Arun
20
Lindgreen, Adam
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Di Benedetto, C. Anthony
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Pardo, Catherine
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Möller, K. E. Kristian
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Aarikka-Stenroos, Leena
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Christodoulides, George
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Ulaga, Wolfgang
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Andersen, Poul Houman
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Casidy, Riza
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Corsaro, Daniela
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Kleinaltenkamp, Michael
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Kowalkowski, Christian
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Matthyssens, Paul
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Morgan, Robert
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Mouzas, Stefanos
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Ritter, Thomas
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Gabrielsson, Mika
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Gupta, Suraksha
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Harrison, Debbie
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Kohtamäki, Marko
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Markovic, Stefan
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Plouffe, Christopher R.
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8
Ruyter, Ko de
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business market management : jbm
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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The journal of brand management : an international journal
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The journal of product & brand management
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ECONIS (ZBW)
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1
The benefits of meeting buyer privacy expectations across information, time, and space dimensions
Swani, Kunal
;
Milne, George R.
;
Brown, Brian P.
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. 14-26
Persistent link: https://www.econbiz.de/10014334339
Saved in:
2
Perceived globalness and localness in B2B brands : a co-branding perspective
Mohan, Mayoor
;
Brown, Brian P.
;
Sichtmann, Christina
; …
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 59-70
Persistent link: https://www.econbiz.de/10011887285
Saved in:
3
Introduction to the special issue : B2B advertising
Brown, Brian P.
;
Swani, Kunal
;
Mudambi, Susan M.
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 578-580
Persistent link: https://www.econbiz.de/10012291387
Saved in:
4
The untapped potential of B2B advertising : a literature review and future
Swani, Kunal
;
Brown, Brian P.
;
Mudambi, Susan M.
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 581-593
Persistent link: https://www.econbiz.de/10012291391
Saved in:
5
Should tweets differ for B2B and B2C? : an analysis of Fortune 500 companies' Twitter communications
Swani, Kunal
;
Brown, Brian P.
;
Milne, George R.
- In:
Industrial marketing management : the international …
43
(
2014
)
5
,
pp. 873-881
Persistent link: https://www.econbiz.de/10010404061
Saved in:
6
What messages to post? Evaluating the popularity of social media communications in business versus consumer markets
Swani, Kunal
;
Milne, George R.
;
Brown, Brian P.
;
Assaf, …
- In:
Industrial marketing management : the international …
62
(
2017
),
pp. 77-87
Persistent link: https://www.econbiz.de/10011707068
Saved in:
7
What factors influence buying center brand sensitivity?
Brown, Brian P.
;
Zablah, Alex R.
;
Bellenger, Danny N.
; …
- In:
Industrial marketing management : the international …
41
(
2012
)
3
,
pp. 508-520
Persistent link: https://www.econbiz.de/10009546594
Saved in:
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