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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Mohan, Mayoor"
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Industrial marketing management : the international journal for industrial and high-tech firms
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Service innovation and adoption in industrial markets : an SME perspective
Casidy, Riza
;
Nyadzayo, Munyaradzi
;
Mohan, Mayoor
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 157-170
Persistent link: https://www.econbiz.de/10012289969
Saved in:
2
The relative influence of functional versus imagery beliefs on brand sensitivity in B2B professional services
Casidy, Riza
;
Nyadzayo, Munyaradzi W.
;
Mohan, Mayoor
; …
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 26-36
Persistent link: https://www.econbiz.de/10011887280
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