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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Mu, Jifeng"
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Mu, Jifeng
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Industrial marketing management : the international journal for industrial and high-tech firms
IEEE transactions on engineering management : EM
1
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1
Outside-in marketing capability and firm
performance
Mu, Jifeng
;
Bao, Yongchuan
;
Sekhon, Tejvir
;
Qi, Jiayin
; …
- In:
Industrial marketing management : the international …
75
(
2018
),
pp. 37-54
Persistent link: https://www.econbiz.de/10011963369
Saved in:
2
Strategic orientation and new product development
performance
: the role of networking capability and networking ability
Mu, Jifeng
;
Thomas, Ellen
;
Peng, Gang
;
Di Benedetto, C. …
- In:
Industrial marketing management : the international …
64
(
2017
),
pp. 187-201
Persistent link: https://www.econbiz.de/10011738534
Saved in:
3
Marketing capability, organizational adaptation and new product development
performance
Mu, Jifeng
- In:
Industrial marketing management : the international …
49
(
2015
),
pp. 151-166
Persistent link: https://www.econbiz.de/10011374565
Saved in:
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