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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Pardo, Catherine"
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Key account management
12
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7
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7
Supplier relationship management
7
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3
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2
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2
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Pardo, Catherine
Naudé, Peter
33
Henneberg, Stephan
28
Ivens, Björn Sven
21
Sharma, Arun
20
Lindgreen, Adam
19
Di Benedetto, C. Anthony
18
Möller, K. E. Kristian
15
Aarikka-Stenroos, Leena
14
O'Cass, Aron
13
Snehota, Ivan
13
Agnihotri, Raj
12
Eggert, Andreas
12
Johnston, Wesley J.
11
Keränen, Joona
11
La Rocca, Antonella
11
Storbacka, Kaj
11
Terho, Harri
11
Christodoulides, George
10
Ulaga, Wolfgang
10
Andersen, Poul Houman
9
Casidy, Riza
9
Corsaro, Daniela
9
Kleinaltenkamp, Michael
9
Kowalkowski, Christian
9
Matthyssens, Paul
9
Morgan, Robert
9
Mouzas, Stefanos
9
Ritter, Thomas
9
Gabrielsson, Mika
8
Gupta, Suraksha
8
Harrison, Debbie
8
Kohtamäki, Marko
8
Markovic, Stefan
8
Plouffe, Christopher R.
8
Purchase, Sharon
8
Ruyter, Ko de
8
Tunisini, Annalisa
8
Wang, Cheng Lu
8
Wang, Xinchun
8
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Industrial marketing management : the international journal for industrial and high-tech firms
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
1
Collection Gestion en liberté
1
Handbook of strategic account management : a comprehensive resource
1
Journal of marketing management : MM
1
The IMP journal
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ECONIS (ZBW)
17
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1
An identity perspective of key account managers as paradoxical relationship managers
Pardo, Catherine
;
Ivens, Björn Sven
;
Niersbach, Barbara
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 355-372
Persistent link: https://www.econbiz.de/10012290742
Saved in:
2
Key account
management
as a firm capability
Ivens, Björn Sven
;
Leischnig, Alexander
;
Pardo, Catherine
- In:
Industrial marketing management : the international …
74
(
2018
),
pp. 39-49
Persistent link: https://www.econbiz.de/10011942229
Saved in:
3
Barriers to the "key supplierization" of the firm
Pardo, Catherine
;
Missirilian, Ohanes
;
Portier, Philippe
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
6
,
pp. 853-861
Persistent link: https://www.econbiz.de/10009348551
Saved in:
4
The strategic role of social media in business-to-business contexts
Pardo, Catherine
;
Pagani, Margherita
;
Savinien, Jean
- In:
Industrial marketing management : the international …
101
(
2022
),
pp. 82-97
Persistent link: https://www.econbiz.de/10013197743
Saved in:
5
Firm-internal key account
management
networks : framework, case study, avenues for future research
Ivens, Björn Sven
;
Pardo, Catherine
;
Niersbach, Barbara
; …
- In:
Industrial marketing management : the international …
58
(
2016
),
pp. 102-113
Persistent link: https://www.econbiz.de/10011549373
Saved in:
6
Differentiation and alignment in KAM implementation
Pardo, Catherine
;
Ivens, Björn Sven
;
Wilson, Kevin
- In:
Industrial marketing management : the international …
43
(
2014
)
7
,
pp. 1136-1145
Persistent link: https://www.econbiz.de/10010439594
Saved in:
7
Are products striking back? : the rise of smart products in business markets
Pardo, Catherine
;
Ivens, Björn Sven
;
Pagani, Margherita
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 205-220
Persistent link: https://www.econbiz.de/10012322041
Saved in:
8
Key account selection as a political process : conceptual foundation and exploratory investigation
Feste, Jasmin
;
Ivens, Björn Sven
;
Pardo, Catherine
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 417-434
Persistent link: https://www.econbiz.de/10012372700
Saved in:
9
Key account managers' identification profiles and effectiveness : a fuzzy-set qualitative comparative analysis
Peters, Leonore
;
Ivens, Björn Sven
;
Pardo, Catherine
- In:
Industrial marketing management : the international …
107
(
2022
),
pp. 253-365
Persistent link: https://www.econbiz.de/10014230692
Saved in:
10
Key account
management
formalization and effectiveness : a fuzzy-set qualitative comparative analysis
Feste, Jasmin
;
Ivens, Björn Sven
;
Pardo, Catherine
- In:
Industrial marketing management : the international …
107
(
2022
),
pp. 450-465
Persistent link: https://www.econbiz.de/10014230730
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