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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Storbacka, Kaj"
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Beziehungsmarketing
3
Relationship marketing
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Innovation
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Innovationsmanagement
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Key account management
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Storbacka, Kaj
Naudé, Peter
33
Henneberg, Stephan
28
Ivens, Björn Sven
21
Sharma, Arun
20
Lindgreen, Adam
19
Di Benedetto, C. Anthony
18
Pardo, Catherine
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Möller, K. E. Kristian
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Aarikka-Stenroos, Leena
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O'Cass, Aron
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Snehota, Ivan
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Agnihotri, Raj
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Eggert, Andreas
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Johnston, Wesley J.
11
Keränen, Joona
11
La Rocca, Antonella
11
Terho, Harri
11
Christodoulides, George
10
Ulaga, Wolfgang
10
Andersen, Poul Houman
9
Casidy, Riza
9
Corsaro, Daniela
9
Kleinaltenkamp, Michael
9
Kowalkowski, Christian
9
Matthyssens, Paul
9
Morgan, Robert
9
Mouzas, Stefanos
9
Ritter, Thomas
9
Gabrielsson, Mika
8
Gupta, Suraksha
8
Harrison, Debbie
8
Kohtamäki, Marko
8
Markovic, Stefan
8
Plouffe, Christopher R.
8
Purchase, Sharon
8
Ruyter, Ko de
8
Tunisini, Annalisa
8
Wang, Cheng Lu
8
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of the Academy of Marketing Science
3
Journal of business research : JBR
2
The journal of business & industrial marketing
2
Australasian marketing journal
1
British journal of management : BJM
1
Ekonomi och samhälle : Skrifter uitgivna av Svenska Handelshögskolan
1
Forskningsrapporter från Svenska Handelshögskolan
1
Handbook of relationship marketing
1
Handbook of strategic account management : a comprehensive resource
1
Journal of business market management : JBM
1
Journal of business-to-business marketing
1
Management decision : MD
1
Management for Professionals
1
Management for professionals
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Marketing theory
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Meddelanden från Svenska Handelshögskolan
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SpringerLink / Bücher
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The journal of personal selling & sales management : JPSSM
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1
A configurational approach to understanding relationship characteristics in differing levels of servitization
Kramer, Victoria
;
Krafft, Manfred
;
Storbacka, Kaj
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 42-65
Persistent link: https://www.econbiz.de/10014531452
Saved in:
2
Adoption of digital sales force automation tools in supply chain : customers' acceptance of sales configurators
Mahlamäki, Tommi
;
Storbacka, Kaj
;
Pylkkönen, Samuli
; …
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 162-173
Persistent link: https://www.econbiz.de/10012422206
Saved in:
3
The organizational implications of implementing key account
management
: a case-based examination
Guenzi, Paolo
;
Storbacka, Kaj
- In:
Industrial marketing management : the international …
45
(
2015
),
pp. 84-97
Persistent link: https://www.econbiz.de/10010530574
Saved in:
4
Driving shareholder value with customer asset
management
: moving beyond customer lifetime value
Nenonen, Suvi
;
Storbacka, Kaj
- In:
Industrial marketing management : the international …
52
(
2016
),
pp. 140-150
Persistent link: https://www.econbiz.de/10011447505
Saved in:
5
Editorial: taking stock of shaping strategies : from firms driving markets for business performance to diverse actors shaping systems for sustainability
Storbacka, Kaj
;
Nenonen, Survi
;
Peters, Linda D.
; …
- In:
Industrial marketing management : the international …
107
(
2022
),
pp. A1-A10
Persistent link: https://www.econbiz.de/10014230226
Saved in:
6
Actor engagement, value creation and market innovation
Storbacka, Kaj
- In:
Industrial marketing management : the international …
80
(
2019
),
pp. 4-10
Persistent link: https://www.econbiz.de/10012064209
Saved in:
7
Commentary on article, "organizational implications of implementing key account
management
: a case-based examination"
Julkunen, Saara
;
Koponen, Jonna
;
Gabrielsson, Mika
- In:
Industrial marketing management : the international …
45
(
2015
),
pp. 98-99
Persistent link: https://www.econbiz.de/10010530573
Saved in:
8
Networks, ecosystems, fields, market systems? : making sense of the business environment
Möller, K. E. Kristian
;
Nenonen, Suvi
;
Storbacka, Kaj
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 380-399
Persistent link: https://www.econbiz.de/10012322102
Saved in:
9
Solution business models : transformation along four continua
Storbacka, Kaj
;
Windahl, Charlotta
;
Nenonen, Suvi
; …
- In:
Industrial marketing management : the international …
42
(
2013
)
5
,
pp. 705-716
Persistent link: https://www.econbiz.de/10010211439
Saved in:
10
Scripting markets : from value propositions to market propositions
Storbacka, Kaj
;
Nenonen, Suvi
- In:
Industrial marketing management : the international …
40
(
2011
)
2
,
pp. 255-266
Persistent link: https://www.econbiz.de/10008934045
Saved in:
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