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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Terho, Harri"
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B-to-B-Marketing
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Terho, Harri
Naudé, Peter
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Plouffe, Christopher R.
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Wang, Xinchun
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business-to-business marketing
2
The journal of business & industrial marketing
2
jbm - Journal of Business Market Management
2
Journal of business market management : JBM
1
Journal of business research : JBR
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Journal of personal selling & sales management
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ECONIS (ZBW)
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1
Measuring B2B social selling : key activities, antecedents and
performance
outcomes
Terho, Harri
;
Giovannetti, Marta
;
Cardinali, Silvio
- In:
Industrial marketing management : the international …
101
(
2022
),
pp. 208-222
Persistent link: https://www.econbiz.de/10013197771
Saved in:
2
Customer reference marketing : conceptualization, measurement and link to selling
performance
Terho, Harri
;
Jalkala, Anne
- In:
Industrial marketing management : the international …
64
(
2017
),
pp. 175-186
Persistent link: https://www.econbiz.de/10011738522
Saved in:
3
Gain-sharing in
performance
-based contracting : how risk and fairness drive business customers' willingness-to-switch to a gain-sharing arrangement
Keränen, Joona
;
Kienzler, Mario
;
Salonen, Anna
;
Terho, …
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 172-184
Persistent link: https://www.econbiz.de/10014454886
Saved in:
4
Outward-looking and future-oriented customer value potential management : the sales force value appropriation role
Balboni, Bernardo
;
Terho, Harri
- In:
Industrial marketing management : the international …
53
(
2016
),
pp. 181-193
Persistent link: https://www.econbiz.de/10011448275
Saved in:
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