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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Ulaga, Wolfgang"
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B-to-B-Marketing
8
Business-to-business marketing
8
Lieferantenmanagement
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Supplier relationship management
7
Customer value
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Kundenwert
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Marketing management
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Ulaga, Wolfgang
Naudé, Peter
33
Henneberg, Stephan
28
Ivens, Björn Sven
21
Sharma, Arun
20
Lindgreen, Adam
19
Di Benedetto, C. Anthony
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Pardo, Catherine
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Möller, K. E. Kristian
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Aarikka-Stenroos, Leena
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O'Cass, Aron
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Snehota, Ivan
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Agnihotri, Raj
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Eggert, Andreas
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Johnston, Wesley J.
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Keränen, Joona
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La Rocca, Antonella
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Storbacka, Kaj
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Terho, Harri
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Christodoulides, George
10
Andersen, Poul Houman
9
Casidy, Riza
9
Corsaro, Daniela
9
Kleinaltenkamp, Michael
9
Kowalkowski, Christian
9
Matthyssens, Paul
9
Morgan, Robert
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Mouzas, Stefanos
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Ritter, Thomas
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Gabrielsson, Mika
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Gupta, Suraksha
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Harrison, Debbie
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Kohtamäki, Marko
8
Markovic, Stefan
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Plouffe, Christopher R.
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Purchase, Sharon
8
Ruyter, Ko de
8
Tunisini, Annalisa
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Wang, Cheng Lu
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
2
Journal of service research
2
Journal of the Academy of Marketing Science
2
AMS review : official publication of the Academy of Marketing Science
1
Creating and managing superior customer value
1
Journal of Inter-Organizational Relationships
1
Journal of personal selling & sales management
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Journal of service research : JSR
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Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung
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The journal of business & industrial marketing
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Subscription offers in business-to-business markets : conceptualization, taxonomy, and framework for growth
Kowalkowski, Christian
;
Ulaga, Wolfgang
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 440-456
Persistent link: https://www.econbiz.de/10014531643
Saved in:
2
Conceptualizing and communicating value in business markets : from value in exchange to value in use
Eggert, Andreas
;
Ulaga, Wolfgang
;
Frow, Pennie
;
Payne, …
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 80-90
Persistent link: https://www.econbiz.de/10011822306
Saved in:
3
Driving or driven by others? : a dynamic perspective on how data-driven start-ups strategize across different network roles in digitalized business networks
Mosch, Philipp
;
Winkler, Corinna
;
Eggert, Curd-Georg
; …
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 381-402
Persistent link: https://www.econbiz.de/10013259108
Saved in:
4
How sales strategy translates into performance : the role of salesperson customer orientation and value-based selling
Terho, Harri
;
Eggert, Andreas
;
Haas, Alexander
;
Ulaga, …
- In:
Industrial marketing management : the international …
45
(
2015
),
pp. 12-21
Persistent link: https://www.econbiz.de/10010530587
Saved in:
5
Selling value in business markets : individual and organizational factors for turning the idea into action
Terho, Harri
;
Eggert, Andreas
;
Ulaga, Wolfgang
;
Haas, …
- In:
Industrial marketing management : the international …
66
(
2017
),
pp. 42-55
Persistent link: https://www.econbiz.de/10011775966
Saved in:
6
The role of a solutions salesperson : reducing uncertainty and fostering adaptiveness
Ulaga, Wolfgang
;
Kohli, Ajay Kumar
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 161-168
Persistent link: https://www.econbiz.de/10011822564
Saved in:
7
"It's almost like taking the sales out of selling" : towards a conceptualization of value-based selling in business markets
Terho, Harri
;
Haas, Alexander
;
Eggert, Andreas
;
Ulaga, …
- In:
Industrial marketing management : the international …
41
(
2012
)
1
,
pp. 174-185
Persistent link: https://www.econbiz.de/10009513191
Saved in:
8
Transitioning from product to service-led growth in manufacturing firms : emergent challenges in selecting and managing the industrial sales force
Ulaga, Wolfgang
;
Loveland, James M.
- In:
Industrial marketing management : the international …
43
(
2014
)
1
,
pp. 113-125
Persistent link: https://www.econbiz.de/10010359368
Saved in:
9
Managing customer share in key supplier relationships
Eggert, Andreas
;
Ulaga, Wolfgang
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1346-1355
Persistent link: https://www.econbiz.de/10008807117
Saved in:
10
The transition from product to service in business markets : an agenda for academic inquiry
Jacob, Frank
;
Ulaga, Wolfgang
- In:
Industrial marketing management : the international …
37
(
2008
)
3
,
pp. 247-253
Persistent link: https://www.econbiz.de/10003713056
Saved in:
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