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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"B-to-B-Marketing"
~type_genre:"Fallstudie"
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Industrial marketing management : the international journal for industrial and high-tech firms
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Field guide to case study research in business-to-business marketing and purchasing
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Marketing capabilities and
innovation
-based strategies for environmental sustainability : an exploratory investigation of B2B firms
Mariadoss, Babu John
;
Tansuhaj, Patriya Silpakit
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
8
,
pp. 1305-1318
Persistent link: https://www.econbiz.de/10009410657
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