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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Business-to-business marketing"
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Business-to-business marketing
Lieferantenmanagement
820
Supplier relationship management
820
B-to-B-Marketing
507
Beziehungsmarketing
398
Relationship marketing
398
Innovation
293
Innovation management
275
Innovationsmanagement
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270
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Marketing management
243
Marketingmanagement
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Lieferkette
200
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Firm performance
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Unternehmenserfolg
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Inter-firm cooperation
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Strategic management
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Strategisches Management
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Resource-based view
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Ressourcenorientierter Ansatz
101
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100
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Naudé, Peter
15
Lindgreen, Adam
13
Henneberg, Stephan
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Sharma, Arun
11
Di Benedetto, C. Anthony
9
Christodoulides, George
8
Terho, Harri
8
Ulaga, Wolfgang
8
Agnihotri, Raj
7
Casidy, Riza
7
Keränen, Joona
7
Eggert, Andreas
5
Kleinaltenkamp, Michael
5
Mohan, Mayoor
5
Yan, Ruiliang
5
Aarikka-Stenroos, Leena
4
Andersen, Poul Houman
4
Beverland, Michael B.
4
Brown, Brian P.
4
Cova, Bernard
4
Iyer, Gopalkrishnan R.
4
Jacob, Frank
4
Jalkala, Anne
4
Johnston, Wesley J.
4
Kowalkowski, Christian
4
La Rocca, Antonella
4
Matthyssens, Paul
4
Möller, K. E. Kristian
4
Nyadzayo, Munyaradzi W.
4
O'Cass, Aron
4
Rangarajan, Deva
4
Snehota, Ivan
4
Swani, Kunal
4
Zolkiewski, Judy
4
Bag, Surajit
3
Bellenger, Danny N.
3
Blankson, Charles
3
Cartwright, Severina
3
Chan, Hing Kai
3
Chatterjee, Sheshadri
3
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Industrial marketing management : the international journal for industrial and high-tech firms
The journal of business & industrial marketing
211
Journal of business-to-business marketing
102
Journal of business research : JBR
91
SpringerLink / Bücher
45
Journal of marketing
24
Journal of the Academy of Marketing Science
19
The journal of personal selling & sales management : JPSSM
15
Springer eBook Collection
14
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
13
Marketing intelligence & planning
13
Gabler Edition Wissenschaft
12
Research
12
European journal of marketing : EJM
11
Journal of personal selling & sales management
11
Journal of strategic marketing
11
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
10
Harvard-Business-Manager : das Wissen der Besten
10
Handbook of business-to-business marketing
9
Journal of customer behaviour
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Management decision : MD
8
Springer eBook Collection / Business and Economics
8
Business horizons
7
Europäische Hochschulschriften / 5
7
Gabler Edition Wissenschaft / Business-to-Business-Marketing
7
Harvard business review : HBR
7
Journal of business market management : JBM
7
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
7
The journal of services marketing
7
Berichte aus der Betriebswirtschaft
6
Business-to-Business-Marketing
6
European journal of marketing
6
Gabler Research
6
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
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ECONIS (ZBW)
509
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509
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1
B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
Saved in:
2
Culturally diverse teams and inter-organizational knowledge sharing behavior : the role of perceived morality and relationship orientation
Nguyen Tuyet-Mai
;
Sharma, Piyush
;
Kingshott, Russel
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 120-129
Persistent link: https://www.econbiz.de/10014456186
Saved in:
3
B2B green marketing strategies for European firms : implications for people, planet and profit
Tzanidis, Theofilos
;
Magni, Domitilla
;
Scuotto, Veronika
; …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 481-492
Persistent link: https://www.econbiz.de/10014531637
Saved in:
4
Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna
;
Mero, Joel
;
Munnukka, Juha
;
Zimmer, Marcus
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
Saved in:
5
The influence of managerial perceptions on adopting environmental strategies in B2B : an exploratory study from emerging countries
Al-Kwifi, Osama Sam
;
Abu Farha, Allam K.
;
Obeidat, Shatha
; …
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 550-563
Persistent link: https://www.econbiz.de/10014455372
Saved in:
6
Managing resource loops in circular supply chains : a taxonomy of multi-sided platforms in the B2B setting
Franzò, Simone
;
Urbinati, Andrea
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 185-197
Persistent link: https://www.econbiz.de/10014454888
Saved in:
7
Exploring how to develop data-driven innovation capability of marketing within B2B firms : toward a capability model and process-oriented approach
Ravat, Ludivine
;
Hemonnet-Goujot, Aurélie
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 110-125
Persistent link: https://www.econbiz.de/10014531705
Saved in:
8
Challenges in sustainability transitions in B2B firms and the role of corporate entrepreneurship in responding to crises created by the pandemic
Tandon, Anushree
;
Chaudhary, Sanjay
;
Nijjer, Shivinder
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 93-109
Persistent link: https://www.econbiz.de/10014531709
Saved in:
9
Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
10
From greenwashing to green B2B marketing : a systematic literature review
Vangeli, Anastas
;
Małecka, Agnieszka
;
Mitręga, Maciej
; …
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 281-299
Persistent link: https://www.econbiz.de/10014454913
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