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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Consumer behaviour"
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Consumer behaviour
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
34
The journal of product innovation management : an international publication of the Product Development & Management Association
19
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Journal of marketing
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of marketing research : JMR
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Journal of retailing and consumer services
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Springer Proceedings in Business and Economics
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SpringerLink / Bücher
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International journal of innovation management
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International journal of technology marketing : IJTMkt
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Research policy : policy, management and economic studies of science, technology and innovation
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Springer eBook Collection
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Technological forecasting & social change : an international journal
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International journal of product development : IJPD
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Journal of international consumer marketing
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Journal of strategic marketing
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Cogent business & management
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European journal of innovation management : EJIM
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Journal of marketing management : MM
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Journal of the Academy of Marketing Science
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Marketing intelligence & planning
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Marketing letters : a journal of research in marketing
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The journal of brand management : an international journal
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The journal of product & brand management
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Asia Pacific journal of marketing and logistics
4
International journal of innovation and technology management
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of food products marketing
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Journal of marketing theory and practice
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Research
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The journal of consumer marketing
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Australasian marketing journal
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European journal of innovation management
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European journal of marketing
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Folia oeconomica Stetinensia : FOS
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Harvard business review : HBR
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IEEE transactions on engineering management : EM
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How customer knowledge affects exploration : generating, guiding, and gatekeeping
Sihvonen, Antti
;
Luoma, Jukka
;
Falk, Tomas
- In:
Industrial marketing management : the international …
94
(
2021
),
pp. 90-105
Persistent link: https://www.econbiz.de/10012513123
Saved in:
2
Customer involvement in big data analytics and its impact on B2B innovation
Zhang, Haisu
;
Xiao, Yazhen
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 99-108
Persistent link: https://www.econbiz.de/10012212212
Saved in:
3
New product adoption and sales performance from the importer perspective
Li, Ci-Rong
;
Lin, Chen-Ju
- In:
Industrial marketing management : the international …
44
(
2015
),
pp. 98-106
Persistent link: https://www.econbiz.de/10010481959
Saved in:
4
Triggers for virtual customer integration in the development of medical equipment : from a manufacturer and a user's perspective
Füller, Johann
;
Faullant, Rita
;
Matzler, Kurt
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1376-1383
Persistent link: https://www.econbiz.de/10008807108
Saved in:
5
How co-branding versus brand extensions drive consumers' evaluations of new products : a brand equity approach
Besharat, Ali
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1240-1249
Persistent link: https://www.econbiz.de/10008807151
Saved in:
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