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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Markenführung"
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Search: subject:"Small and medium enterprises"
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Markenführung
KMU
87
SME
87
Lieferantenmanagement
29
Supplier relationship management
29
Firm performance
23
Unternehmenserfolg
23
Business network
22
Innovation
22
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22
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20
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Hochtechnologie
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Cao, Guangming
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Hsiao, Shih-Hui
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Sharma, Piyush
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Industrial marketing management : the international journal for industrial and high-tech firms
Qualitative market research : an international journal
9
The journal of brand management : an international journal
9
Journal of small business and enterprise development
5
Journal of strategic marketing
5
Markenaufbau und Markenpflege : Grundlagen und Praxis zur erfolgreichen Umsetzung
5
Internationalisierung deutscher Unternehmen : Strategien, Instrumente und Konzepte für den Mittelstand
4
Journal of research in marketing and entrepreneurship : JRME
4
Journal of business research : JBR
3
Journal of marketing management : MM
3
Journal of research in marketing and entrepreneurship
3
Marketing intelligence & planning
3
The marketing review
3
Cogent business & management
2
Digital and social media marketing and advertising collection
2
Employer Branding : Arbeitgeber positionieren und präsentieren
2
Gabler Edition Wissenschaft
2
Global business & economics review
2
IEEE transactions on engineering management : EM
2
International business and economics research journal
2
International journal of retail & distribution management
2
Journal of fashion marketing and management
2
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
2
Journal of world business : JWB
2
SpringerLink / Bücher
2
The journal of business & industrial marketing
2
African journal of business and economic research : AJBER
1
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Baltic journal of management
1
Beiträge des Fachbereichs Wirtschaftswissenschaften der Universität Osnabrück
1
Bilanz / KMU
1
Brand research : [an outcome of the second International Conference on Brand Management]
1
Business and Economic Research : BER
1
Business management review : journal of the University of Dar es Salaam Business School
1
Businesses
1
Contemporary thoughts on corporate branding and corporate identity management
1
Croatian economic survey
1
Cross-cultural and critical perspectives on brands
1
Economie appliquée : archives de l'Institut de Sciences Mathématiques et Economiques Appliquées ; an international journal of economic analysis
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Einblicke und Ausblicke
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ECONIS (ZBW)
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1
Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
2
SME networking capabilities in export markets and contingencies related to power asymmetry and brand assets
Mitręga, Maciej
- In:
Industrial marketing management : the international …
110
(
2023
),
pp. 129-146
Persistent link: https://www.econbiz.de/10014306717
Saved in:
3
How social media shapes the fashion industry : the spillover effects between private labels and national brands
Hsiao, Shih-Hui
;
Wang, Yen-Yao
;
Wang, Tawei
;
Kao, Ta Wei
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 40-51
Persistent link: https://www.econbiz.de/10012212199
Saved in:
4
The relative influence of functional versus imagery beliefs on brand sensitivity in B2B professional services
Casidy, Riza
;
Nyadzayo, Munyaradzi W.
;
Mohan, Mayoor
; …
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 26-36
Persistent link: https://www.econbiz.de/10011887280
Saved in:
5
The impact of relational versus technological resources on e-loyalty : a comparative study between local, national and foreign branded banks
Kingshott, Russel P. J.
;
Sharma, Piyush
;
Chung, Henry F. L.
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 48-58
Persistent link: https://www.econbiz.de/10011887283
Saved in:
6
The impact of entrepreneurial orientation on B2B branding and business growth in emerging markets
Reijonen, Helen
;
Hiroven, Saku
;
Nagy, Gábor
; …
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 35-46
Persistent link: https://www.econbiz.de/10011422706
Saved in:
7
Marketing capabilities : antecedents and implications for B2B SME performance
Merrilees, Bill
;
Rundle-Thiele, Sharyn
;
Lye, Ashley
- In:
Industrial marketing management : the international …
40
(
2011
)
3
,
pp. 368-375
Persistent link: https://www.econbiz.de/10008991586
Saved in:
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