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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
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Computer-assisted marketing
12
IT-gestütztes Marketing
12
B-to-B-Marketing
6
Business-to-business marketing
6
Beziehungsmarketing
4
Lieferantenmanagement
4
Relationship marketing
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Supplier relationship management
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Data Mining
3
Data mining
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Erfolgsfaktor
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Success factor
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Customer relationship management
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Distribution channel
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Evolutionary algorithm
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Evolutionärer Algorithmus
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Firm performance
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Fuzzy sets
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Fuzzy-Set-Theorie
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Unternehmenserfolg
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Vertriebsweg
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Artificial intelligence
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Automobilzulieferindustrie
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Automotive supplier industry
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Bibliometrics
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Big data
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Big data-enhanced database marketing
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Business network
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Consumer behaviour
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Consumer goods industry
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Casillas, Jorge
3
Martínez-López, Francisco J.
3
Alshawi, Sarmad
1
Avlonitis, George J.
1
Burgess, Thomas F.
1
Chen, Wun-hwa
1
Chiang, Ai-hsuan
1
D'Haen, Jeroen
1
Hallikainen, Heli
1
Han, Jin K.
1
Irani, Zahir
1
Kim, Namwoon
1
King, Stephen F.
1
Lancioni, Richard A.
1
Laukkanen, Tommi
1
Lee, Nick
1
Missi, Farouk
1
Orriols-Puig, Albert
1
Pae, Jae H.
1
Panagopoulos, Nikolaos G.
1
Papastathopoulou, Paulina
1
Savimäki, Emma
1
Smith, Michael
1
Smith, Michael F.
1
Srivastava, Rajendra Krishan
1
Stein, Alex
1
Stein, Alex D.
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Van den Poel, Dirk
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Industrial marketing management : the international journal for industrial and high-tech firms
SpringerLink / Bücher
13
Harvard business review : HBR
12
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
10
Journal of retailing and consumer services
10
The journal of personal selling & sales management : JPSSM
9
Harvard-Business-Manager : das Wissen der Besten
7
Springer eBook Collection / Business and Economics
7
Der gläserne Konsument : Potentiale und Probleme beim Management von Kundendaten
6
Gabler Edition Wissenschaft
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
5
Controlling & Management review / Sonderheft : ZfCM : Zeitschrift für Controlling & Management
4
Direct store delivery : concepts, applications and instruments
4
ERIM report series research in management
4
Journal of the Academy of Marketing Science
4
Mit 60 Tabellen
4
Premier reference source
4
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
4
Vertriebsinformationssysteme : Standardisierung, Individualisierung, Hybridisierung und Internetisierung
4
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
3
Berichte aus der Betriebswirtschaft
3
Berichte aus der Wirtschaftsinformatik
3
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
3
Data mining for design and marketing
3
Diskussionsarbeit
3
Diskussionsbeiträge der Fakultät Wirtschaftswissenschaft der Universität Duisburg-Essen, Campus Duisburg
3
Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
3
European journal of marketing : EJM
3
Fundamentals of marketing research ; Vol. 1
3
HMD : Praxis der Wirtschaftsinformatik
3
Interactive and multi-channel marketing
3
International journal of business innovation and research
3
International journal of electronic commerce : IJEC
3
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
3
Journal of marketing analytics : JMA
3
Journal of service research : JSR
3
Schriftenreihe Unternehmensführung und Marketing
3
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
3
Wettbewerbsorientierter Vertrieb in der Energiewirtschaft : Kundenverlustprävention, neue Geschäftsfelder und Produkte, optimierte Vertriebsprozesse
3
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ECONIS (ZBW)
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Fostering B2B sales with customer big data analytics
Hallikainen, Heli
;
Savimäki, Emma
;
Laukkanen, Tommi
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 90-98
Persistent link: https://www.econbiz.de/10012212211
Saved in:
2
Artificial intelligence-based systems applied in industrial marketing : an historical overview, current and future insights
Martínez-López, Francisco J.
;
Casillas, Jorge
- In:
Industrial marketing management : the international …
42
(
2013
)
4
,
pp. 489-495
Persistent link: https://www.econbiz.de/10009774211
Saved in:
3
Model-supported business-to-business prospect prediction based on an iterative customer acquisition framework
D'Haen, Jeroen
;
Van den Poel, Dirk
- In:
Industrial marketing management : the international …
42
(
2013
)
4
,
pp. 544-551
Persistent link: https://www.econbiz.de/10009777572
Saved in:
4
Unsupervised KDD to creatively support managers' decision making with fuzzy association rules : a distribution channel application
Orriols-Puig, Albert
;
Martínez-López, Francisco J.
; …
- In:
Industrial marketing management : the international …
42
(
2013
)
4
,
pp. 532-543
Persistent link: https://www.econbiz.de/10009777573
Saved in:
5
The development and diffusion of customer relationship management (CRM) intelligence in business-to-business environments
Stein, Alex D.
;
Smith, Michael F.
;
Lancioni, Richard A.
- In:
Industrial marketing management : the international …
42
(
2013
)
6
,
pp. 855-861
Persistent link: https://www.econbiz.de/10010211266
Saved in:
6
Network agility as a trigger for enhancing firm performance : a case study of a high-tech firm implementing the mixed channel strategy
Chen, Wun-hwa
;
Chiang, Ai-hsuan
- In:
Industrial marketing management : the international …
40
(
2011
)
4
,
pp. 643-651
Persistent link: https://www.econbiz.de/10009160096
Saved in:
7
Organisational, technical and data quality factors in CRM adoption : SMEs perspective
Alshawi, Sarmad
;
Missi, Farouk
;
Irani, Zahir
- In:
Industrial marketing management : the international …
40
(
2011
)
3
,
pp. 376-383
Persistent link: https://www.econbiz.de/10008991585
Saved in:
8
Utilization of business technologies : managing relationship-based benefits for buying and supplying firms
Kim, Namwoon
;
Pae, Jae H.
;
Han, Jin K.
;
Srivastava, …
- In:
Industrial marketing management : the international …
39
(
2010
)
3
,
pp. 473-484
Persistent link: https://www.econbiz.de/10003976515
Saved in:
9
CRM systems and organizational learning : an exploration of the relationship between CRM effectiveness and the customer information orientation of the firm in industrial markets
Stein, Alex
;
Smith, Michael
- In:
Industrial marketing management : the international …
38
(
2009
)
2
,
pp. 198-206
Persistent link: https://www.econbiz.de/10003848013
Saved in:
10
Marketing Intelligent Systems for consumer behaviour modelling by a descriptive induction approach based on Genetic Fuzzy Systems
Martínez-López, Francisco J.
;
Casillas, Jorge
- In:
Industrial marketing management : the international …
38
(
2009
)
7
,
pp. 714-731
Persistent link: https://www.econbiz.de/10003893179
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