//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Internet"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
B-to-B-Marketing
110
Business-to-business marketing
110
Lieferantenmanagement
97
Supplier relationship management
97
Social Web
93
Social web
93
E-commerce
92
Electronic Commerce
92
Internet marketing
68
Online-Marketing
68
Beziehungsmarketing
56
Relationship marketing
56
Social media
36
Marketing management
27
Marketingmanagement
27
Digital platform
26
Digitale Plattform
26
Business network
24
Unternehmensnetzwerk
24
B2B
23
Digitization
20
Digitalisierung
19
Betriebliche Wertschöpfung
18
Value creation
18
Business model
17
Consumer behaviour
17
Geschäftsmodell
17
Konsumentenverhalten
17
Salespeople
17
Verkaufspersonal
17
Network economics
16
Netzwerkökonomik
16
Online retailing
16
Online-Handel
16
Innovation
15
KMU
14
SME
14
Selling
14
Verkauf
14
Brand management
13
more ...
less ...
Online availability
All
Undetermined
183
Free
2
Type of publication
All
Article
221
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
222
Aufsatz in Zeitschrift
222
Case study
2
Fallstudie
2
Collection of articles of several authors
1
Conference paper
1
Konferenzbeitrag
1
Konferenzschrift
1
Sammelwerk
1
more ...
less ...
Language
All
English
223
Author
All
Agnihotri, Raj
10
Itani, Omar S.
6
Christodoulides, George
4
Swani, Kunal
4
Cartwright, Severina
3
Chaker, Nawar N.
3
Dingus, Rebecca
3
Keränen, Joona
3
Kim, Kyung Hoon
3
Krush, Michael T.
3
Mero, Joel
3
Michaelidou, Nina
3
Moon, Hakil
3
Nenonen, Suvi
3
Nijssen, E. J.
3
Pardo, Catherine
3
Terho, Harri
3
Tóth, Zsófia
3
Wei, Ruiqi
3
Akhtar, Pervaiz
2
Baabdullah, Abdullah Mohammed
2
Bahar, Varqa Shamsi
2
Behl, Abhishek
2
Brown, Brian P.
2
Cardinali, Silvio
2
Chan, Ka Wing
2
Chirumalla, Koteshwar
2
Chong, Alain Yee Loong
2
Davies, Iain A.
2
Di Benedetto, C. Anthony
2
Dibb, Sally
2
Dwivedi, Yogesh Kumar
2
Fehrer, Julia
2
Gao, Wei
2
Gebauer, Heiko
2
Geiger, Susi
2
Gilliland, David I.
2
Gu, William
2
Hajli, Nick
2
Hsiao, Shih-Hui
2
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
909
Journal of retailing and consumer services
716
SpringerLink / Bücher
579
Technological forecasting & social change : an international journal
537
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
421
Telecommunications policy : the international journal of digital economy, data sciences and new media
397
NBER working paper series
375
Information systems research : ISR
323
Management science : journal of the Institute for Operations Research and the Management Sciences
322
Electronic commerce research
318
Springer eBook Collection
316
International journal of business information systems : IJBIS
313
Working paper / National Bureau of Economic Research, Inc.
297
International journal of internet marketing and advertising : IJIMA
287
Journal of internet commerce
262
NBER Working Paper
258
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
248
Journal of payments strategy & systems
244
Information systems and e-business management : ISeB
230
Journal of management information systems : JMIS
227
International journal of hospitality management
224
Tourism management : research, policies, practice
224
International journal of electronic marketing and retailing : IJEMR
211
International journal of e-business research : an official publication of the Information Resources Management Association
204
Electronic commerce research and applications
200
Journal of electronic commerce research : JECR
195
International journal of electronic commerce : IJEC
194
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
194
CESifo working papers
193
Psychology & marketing
192
Journal of advertising research
175
Information economics and policy : IEP
173
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
173
Business horizons
169
European journal of operational research : EJOR
169
International journal of production research
169
Management information systems : mis quarterly
168
International journal of production economics
167
Premier reference source
166
more ...
less ...
Source
All
ECONIS (ZBW)
222
USB Cologne (EcoSocSci)
1
Showing
1
-
10
of
223
Sort
Relevance
Date (newest first)
Date (oldest first)
1
B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
Saved in:
2
Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna
;
Mero, Joel
;
Munnukka, Juha
;
Zimmer, Marcus
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
Saved in:
3
Leading the transition to multi-sided platforms (MSPs) in a B2B context : the case of a recycling SME
Budde, Lukas
;
Hänggi, Roman
;
Laglia, Leonardo
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 106-119
Persistent link: https://www.econbiz.de/10014456184
Saved in:
4
B2B eWOM on Alibaba : signaling through online reviews in platform-based social exchange
Tóth, Zsófia
;
Mrad, Mona
;
Itani, Omar S.
;
Luo, Jun
; …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 226-240
Persistent link: https://www.econbiz.de/10013326941
Saved in:
5
Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
6
Informational vs. emotional B2B firm-generated-content on social media engagement : computerized visual and textual content analysis
Gu, William
;
Chan, Ka Wing
;
Know, Junburn
;
Dhaoui, Chedia
; …
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. 98-112
Persistent link: https://www.econbiz.de/10014334351
Saved in:
7
Social media analytics for business-to-business marketing
Agnihotri, Raj
;
Bakeshloo, Khashayar Afshar
;
Mani, Sudha
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 110-126
Persistent link: https://www.econbiz.de/10014454859
Saved in:
8
Effectiveness of B2B social media marketing : the effect of message source and message content on social media engagement
Balaji, M. S.
;
Behl, Abhishek
;
Jain, Kokil
;
Baabdullah, …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 243-257
Persistent link: https://www.econbiz.de/10014433601
Saved in:
9
B2B influencer marketing : conceptualization and four managerial strategies
Mero, Joel
;
Vanninen, Heini
;
Keränen, Joona
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 79-93
Persistent link: https://www.econbiz.de/10014227529
Saved in:
10
Exploring how to develop data-driven innovation capability of marketing within B2B firms : toward a capability model and process-oriented approach
Ravat, Ludivine
;
Hemonnet-Goujot, Aurélie
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 110-125
Persistent link: https://www.econbiz.de/10014531705
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->